Ginevra Adamoli

Ginevra Adamoli-Kalbli is the Social Media Director for IDG Strategic Marketing Services and B2B Editorial Social Brands. Ginevra holds a PhD in communications from Florida State University, where she specialized in social media and advanced digital analytics. She has presented at world wide conferences and has published a variety of work around the use of social media marketing and analytics.

The opinions expressed in this blog are those of Ginevra Adamoli and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

RPA – useful for business, or more trouble than it’s worth?

The promise – and potential pitfalls – of blockchain technology

The promise – and potential pitfalls – of blockchain technology

Blockchain's distributed database technology has the potential to solve a number of headaches in the enterprise. But to get to the reality of what's possible, CIOs will have to cut through a lot of hype.

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