James A. Martin
James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.
6 corporate wellness and fitness strategies for 2017
Encouraging healthy habits can help improve workers’ performance, reduce absenteeism and lower health care costs. At the recent Fitbit Captivate conference, experts shared tips and strategies to help employees “bring their best selves...
Making sense of the marketing technology glut
Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack
The 3 best wearables to buy right now
In the market for a new activity tracker? Fitbit's Charge 2 and Alta HR and the Apple Watch Series 2 earn the highest ratings from a variety of review sites we checked.
Fitbit ranks the fittest countries and U.S. cities
Are you sitting down? Probably. The results of anonymous, aggregated, global Fitbit user data reveals that the U.S. needs to seriously step up its game.
5 reasons to give Fitbit Blaze a second look
Fitbit's fitness watch has steadily improved since its early 2016 launch, adding useful new features and earning a nod as best corporate wellness wearable. But Fitbit's intent to release a full-blown smartwatch is worth considering.
10 coolest smartwatches of 2017
Don’t listen to the naysayers. Smartwatches are alive and well — and yes, cool. Here are 9 that would make great gifts for just about any occasion, plus a sneak peek at what Fitbit may be planning.
3 top travel apps worth revisiting
TripAdvisor, Kayak, and TripIt have been around for years. But they keep getting more powerful and more useful with new features.
8 things CMOs need to know right now
At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.
10 content marketing and customer experience all-stars
From a cruise ship wearable to a media company that’s also a bank, here are 10 examples of standout customer experiences and successful content marketing and campaigns.
Amazon Echo Dot gets more portable and better sound from Vaux
A new speaker/dock called Vaux gives Echo Dot two things Amazon left out. But does that make Echo Dot and Vaux a better buy than Amazon Tap?
Fitbit Blaze best wearable for wellness programs
A study finds that Fitbit's fitness watch is the best choice for corporate wellness programs. But how did Apple Watch and Fitbit's Charge 2 fare?
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