Jennifer Lonoff Schiff

Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.

13 ways to make your inbound marketing stand out

13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

8 great small business productivity and collaboration apps

8 great small business productivity and collaboration apps

Entrepreneurs and project managers share their favorite apps for staying organized and productive.

How to tell stories your customers want to hear

How to tell stories your customers want to hear

Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers – and help you stand out from the competition.

11 ways to sell on Instagram

11 ways to sell on Instagram

Social media marketers and business owners share their top tips for showcasing products on the mobile photo and video sharing site.

How to fend off cyberattacks and data breaches

How to fend off cyberattacks and data breaches

Experts in online security and data protection explain how smaller businesses can prevent security breaches and digital attacks.

How gamification improves customer engagement and retention

How gamification improves customer engagement and retention

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

8 tech support best practices

8 tech support best practices

Technical support professionals and executives share their tips on how to provide topnotch support that helps both customers and the bottom line.

12 ways bad web design can hurt your online business

12 ways bad web design can hurt your online business

Experts in web design and SEO discuss some of the most common – and problematic – mistakes businesses make when creating web or ecommerce sites and what they can do to avoid them.

9 proven methods for generating sales leads

9 proven methods for generating sales leads

Sales and marketing experts share their tips on the best channels to use to attract new business.

9 simple ways to raise capital for your ecommerce startup

9 simple ways to raise capital for your ecommerce startup

Entrepreneurs and investors share their tips on how to get cash to fund a new business.

6 simple ways to show customers love this Valentine’s Day

6 simple ways to show customers love this Valentine’s Day

Small business owners and marketing pros share their tips regarding what ecommerce businesses can do this Feb. 14 to show their customers they care.

How to find the right payment service for your ecommerce business

How to find the right payment service for your ecommerce business

Ecommerce and digital payment pros discuss what business owners should know before choosing an online payment solution.

6 ecommerce categories that will take off in 2017

6 ecommerce categories that will take off in 2017

Ecommerce experts predict which retail categories will be hot in the new year.

8 data storage and recovery tips

8 data storage and recovery tips

Data storage experts share their advice regarding the best ways for small and midsized businesses to protect electronic information.

What 2017 holds for enterprise software

What 2017 holds for enterprise software

Enterprise software vendors discuss what will be the trends and innovations in business intelligence, CRM, ERP and marketing automation software in the coming year.

5 New Year’s resolutions for small ecommerce businesses

5 New Year’s resolutions for small ecommerce businesses

Small online business owners and ecommerce pros share their digital to-dos for 2017.

5 digital retail trends that will be big in 2017

5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.

14 email marketing mistakes to avoid

14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.

9 big small business social media no-nos

9 big small business social media no-nos

Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.

11 tips for using Facebook for business

11 tips for using Facebook for business

Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business.

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