Jennifer Lonoff Schiff

Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.

11 tips for using Facebook for business

11 tips for using Facebook for business

Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business.

10 last-minute holiday strategies for e-tailers

10 last-minute holiday strategies for e-tailers

Digital marketers and ecommerce experts discuss how to drive traffic to your online store – and increase sales – between late November and the end of the year.

7 ways to protect your ecommerce site from fraud, hacking and copycats

7 ways to protect your ecommerce site from fraud, hacking and copycats

Ecommerce business owners and cybersecurity experts discuss how you can protect your online store, especially during the holiday season.

8 strategies for achieving IT goals

8 strategies for achieving IT goals

IT executives and project managers share their tips on how to create realistic goals and the steps you need to take to attain them (with minimal delays or disruptions).

6 essential elements of a good business plan

6 essential elements of a good business plan

Entrepreneurs, executives and venture capitalists discuss how to craft a business plan that will impress investors and be a good road map for your company.

7 attributes of a successful CMO in the digital age

7 attributes of a successful CMO in the digital age

Executives discuss what it takes to lead an organization’s marketing efforts in today’s data-driven world.

8 challenges that keep financial services CTOs and CIOs up at night

8 challenges that keep financial services CTOs and CIOs up at night

Experts in financial services, IT, security and compliance discuss the major issues facing IT executives at financial services companies.

8 things small businesses look for when considering SaaS

8 things small businesses look for when considering SaaS

Cloud marketers and SaaS pros share their advice on how to make cloud-based software attractive to small and midsized businesses.

How to use Facebook Live for business

How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

8 keys to ecommerce success

8 keys to ecommerce success

Ecommerce business owners and experts discuss how you can make your online store stand out from the crowd.

10 ways to make your crowdfunding campaign a hit

10 ways to make your crowdfunding campaign a hit

Small business owners and online fundraising pros share their top tips on how to make your Kickstarter or Indiegogo project a success.

12 tips to help SMBs select and manage vendors

12 tips to help SMBs select and manage vendors

Small business owners and experts share their strategies on how to build a successful, lasting partnership with suppliers/vendors.

10 UX best practices for ecommerce success

10 UX best practices for ecommerce success

Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website.

10 low-cost PR strategies for startups and small businesses

10 low-cost PR strategies for startups and small businesses

Small business owners and experts in public and media relations share tips for how to generate good press for your business without having to spend a lot of money.

12 tips for creating a must-read business blog

12 tips for creating a must-read business blog

Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

11 ways to build your online brand

11 ways to build your online brand

Branding, marketing and small business experts share their tips on how to turn your startup into a recognizable brand.

10 ways multichannel companies can build trust with customers

10 ways multichannel companies can build trust with customers

Experts in ecommerce, security, marketing and customer service discuss the best ways to foster trust with your consumers – and build a loyal customer base.

8 ingredients of an effective disaster recovery plan

8 ingredients of an effective disaster recovery plan

IT executives and disaster recovery experts share their advice on how businesses can create an effective DR plan.

6 outsourcing tips for small businesses

6 outsourcing tips for small businesses

Experts discuss the pros and cons of outsourcing and what business owners should consider when thinking about outsourcing and choosing a vendor.

7 nontechnical skills every project manager needs

7 nontechnical skills every project manager needs

Project management experts discuss the soft skills one needs to manage projects and project teams successfully.

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