Jill Dyche

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Jill Dyché is a vice president at SAS, and a noted speaker and author. Her latest book, The New IT, profiles IT leaders who have driven significant transformations at their companies. Jill was the co-founder of Baseline Consulting, a data and analytics strategy firm that was acquired by SAS in 2011.

Jill has counseled executive teams on the strategic importance of their technology investments. Executives from companies including Charles Schwab, Verizon, Microsoft and Disney have relied on Jill’s counsel for becoming information-driven and aligning business and IT.

Jill is regularly featured as a keynote speaker at prominent industry conferences, university programs and vendor events. She judges several best practices awards, is a member of the Society of Information Management, and is on the faculty of TDWI. Her first book, e-Data, has been published in eight languages. She is the author of The CRM Handbook, a best-seller (and featured in CIO magazine), and her last book, Customer Data Integration: Reaching a Single Version of the Truth, featured stories of customer loyalty programs at Royal Bank of Canada, Amgen, Intuit and Overstock.com, to name a few.

Her work has been featured in major publications such as Computerworld, the Wall Street Journal, Newsweek.com and Forbes.com. She has blogged for Harvard Business Review and Information Week (informationweek.com) and writes regularly on her website, JillDyche.com.

Jill’s most recent book is The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age (McGraw-Hill). It offers a fresh perspective for the information technology organization and those responsible for keeping it relevant. It reviews how corporate strategy plays a role in keeping IT connected to the rest of the enterprise, how CIOs can refashion their organizations — and their own jobs — to support the rise in business-led technology projects, and how effective leadership can shape these decisions.

The opinions expressed in this blog are those of Jill Dyché and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

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