Laureen Knudsen

VSM Expert & Chief Transformation Officer, Broadcom

Laureen Knudsen is an award-winning senior business leader with 15+ year career that spans IT, financial and healthcare systems, and analytics. Laureen leads a team of experts working to define the future of business to bring Lean principles and agility to all parts of an organization, focusing on optimizing end- to-end process flows and removing waste.

Using VSM to Break Down Organizational Silos
BrandPost Broadcom

Using VSM to Break Down Organizational Silos


Top Lessons from the Industry-First Value Stream Management

Top Lessons from the Industry-First Value Stream Management

I was fortunate to be a part of our first Value Stream Management Summit, which brought together leading analysts, vendors, and executives from top enterprises. (If you weren’t able to join us, be sure to visit vsmsummit.com to...

Data: The Missing Link in Many Digital Transformations

In a recent survey conducted by the BizOps coalition, 97% of respondents stated that data-related challenges are restricting the business’ ability to access information. Out of all the findings from the survey, this statistic...

The 5 Habits of Highly Successful Value Streams

The 5 Habits of Highly Successful Value Streams

A “value stream” is often defined as the process that creates a product or service for which your customers are willing to pay. This definition, while technically accurate, is too vague. That’s a problem because getting value...

Leading and Adapting in Uncertain Times: A Hypothesis-Driven Approach

Leading and Adapting in Uncertain Times: A Hypothesis-Driven Approach

We used to be able to devise a three-year plan and expect to stick to it. Those days are gone. Now, a three-month plan may be too long, if we’re not staying on the lookout for ways to pivot.  To meet their demands for agility and...

How to Establish Customer Value Definition, Before Funds are Committed

How to Establish Customer Value Definition, Before Funds are Committed

An executive for a Fortune 100 company recently asked me a question that seemed fairly simple: "How do I prove customer value?” The executive recounted how they make decisions to fund initiatives that they are told customers will...

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