Lauren Brousell

Senior Writer

Mobile app helps American Cancer Society gather donor data

The nonprofit uses a homegrown mobile fundraising app to take credit card donations at events and develop ongoing relationships with supporters.

Millennials will move, take less money for IT jobs

Millennials will move, take less money for IT jobs

A new survey suggests millennials seeking IT jobs are willing to accept less money and relocate in exchange for positions they're passionate about, but they also aren't afraid to quickly move on if they are dissatisfied with current...

Why social media could swing the 2016 presidential election

Why social media could swing the 2016 presidential election

Candidates in the 2016 U.S. presidential election use more social networks than politicians of the past, in hopes of tapping the millennial market. However, it's difficult to measure real ROI, and the social trail is fraught with...

Vail's mobile app helps you avoid long lift lines

Vail's mobile app helps you avoid long lift lines

A new feature in Vail Resorts' free EpicMix mobile app shows skiers and snowboarders the wait times at lifts and helps them plan their routes.

Inside look at Topgolf's high tech driving ranges

Inside look at Topgolf's high tech driving ranges

Topgolf transforms the traditional driving range with a technology-infused, gamified experience for golfers of all levels. CIO.com's Lauren Brousell talks with Topgolf's CIO and shares a personal experience at one of its facilities in...

How Pinterest is taking on its diversity dilemma

How Pinterest is taking on its diversity dilemma

Popular 'social bulletin' site, Pinterest, made a statement when it detailed plans to interview and hire more female and minority candidates in its engineering and technology departments, as well as at the executive level. Here's how...

Gamification tools motivate workers — but not as much as money

Gamification tools motivate workers — but not as much as money

A new report indicates that gamification tools effectively motivate and engage employees at work, but money and promotions are still the most effective rewards.

How Snapchat's new Travel Mode reduces data drain

How Snapchat's new Travel Mode reduces data drain

Snapchat recently rolled out a new Travel Mode that aims to help you reduce unnecessary data use. Here's how it works, along with a few simple steps to enable the new feature.

How the PGA uses analytics, beacons and social to enhance fan experience

How the PGA uses analytics, beacons and social to enhance fan experience

During this year's PGA Championship, golf fans can create data visualizations based on statistics on their favorite players and receive real-time updates via beacons and live feeds, thanks to a number of innovative technology...

Why Instagram started banning hashtags (and why it's a bad idea)

Why Instagram started banning hashtags (and why it's a bad idea)

Instagram recently made a controversial decision to ban select hashtags associated with inappropriate posts, but the company eventually backpedaled, and it's unclear whether the censorship worked to combat spammers or only alienated...

4 annoying things Instagram needs to fix (now)

4 annoying things Instagram needs to fix (now)

There's a lot to love about Instagram, including its funky retro filters and simple photo-sharing and editing options, but the company could dramatically improve its service if it addressed these four pain points.

NFL teams test virtual reality at 2015 training camp

NFL teams test virtual reality at 2015 training camp

A handful of National Football League teams are using virtual reality technologies at this year's training camps as a way to simulate different perspectives, analyze player performance and, ultimately, crush the competition.

How millennials challenge traditional leadership

How millennials challenge traditional leadership

Millennials say they don't care about money, legacy or hierarchy, and instead aspire to be collaborative, empowering and transformational leaders. However, many millennials also say their organizations lack the necessary corporate...

Will hotel room keys and desk check-in soon be obsolete?

Will hotel room keys and desk check-in soon be obsolete?

Starwood Hotels is eliminating pain points for guests by offering digital room keys, mobile check-in and functionality through an Apple Watch app. It's also allowing hotel managers to make pricing decisions based on a new analytics...

5 tips to create high-traffic Pinterest boards

5 tips to create high-traffic Pinterest boards

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too – it just takes a bit more...

Two Snapchat features you probably don’t know about

Two Snapchat features you probably don’t know about

Users of Snapchat might have noticed a couple of less-than-obvious features within the app. CIO.com’s Lauren Brousell explains what they mean, and how they work.

Yahoo ramps up tech to compete with daily fantasy sports pioneers

Yahoo ramps up tech to compete with daily fantasy sports pioneers

Already a power player in online fantasy sports, Yahoo leveraged new technologies, embraced open source and allocated staff to add a daily fantasy component and compete with startups such as DraftKings and FanDuel.

Consumers browsing — but not buying — via mobile and social media

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

How big banks use tech to attract savvy consumers

How big banks use tech to attract savvy consumers

Large, established banks and financial institutions are moving away from physical branch locations and toward technologies such as mobile payments, wearables, social media and gamification to enable remote interactions.

6 ways to give millennials the mentorship programs they want

6 ways to give millennials the mentorship programs they want

Traditional corporate mentorships just don't cut it for today's millennial workers. Younger employees seek meaningful and time-efficient relationships with senior colleagues. These six expert tips can help organizations understand...

Load More