The challenge of dealing with COVID-19 comes on top of recent trends in data-driven innovation and presents challenges and opportunities for companies across all sectors.
Smart and connected products are changing the traditional sales funnel and customer lifecycle and presenting new challenges and opportunities for CIOs.
Data-driven business models often rely on building platforms that bring users and suppliers together in mutually beneficial ways. However, attracting your first customers to a platform that has little to offer can be a stumbling block for many companies.
Data that firms can use to increase revenues and reduce costs may be more abundant than many realize. Neglected internal data assets as well as freely available information from the web and public sector could be just what your company needs to streamline your operations and beat the competition.
APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.