Martin De Saulles
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Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.
De Saulles has published several books, market reports as well as journal papers and frequently presents at conferences. In 2015 the second edition of his book "Information 2.0: New Models of Information Production, Distribution and Consumption" was published by Facet Publishing and in 2017 Routledge published his book "The Internet of Things and Business." He is currently writing another book for Routledge titled "The Business of Data," due for publication in 2019.
The opinions expressed in this blog are those of Martin De Saulles and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
5 ways startups are innovating with data
Successful data-driven business models can be built from finding, aggregating and repackaging niche data from unexpected sources.
5 ways to kick-start your platform strategy
Data-driven business models often rely on building platforms that bring users and suppliers together in mutually beneficial ways. However, attracting your first customers to a platform that has little to offer can be a stumbling block...
8 factors shaping the future of big data, machine learning and AI
AI and machine learning combined with ever-increasing amounts of data are changing our commercial and social landscapes. A number of themes and issues are emerging within these sectors that CIOs need to be aware of.
Profiting from free and underused data
Data that firms can use to increase revenues and reduce costs may be more abundant than many realize. Neglected internal data assets as well as freely available information from the web and public sector could be just what your...
4 reasons why you should consider a platform strategy
Platforms from which to deliver products and services can be very profitable ways to gain market share and build customer loyalty. Any CIO involved in developing a digital strategy for a new product launch should consider whether a...
5 reasons why your business model may need an API
APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.
Data-driven innovation in the insurance sector
Data is being used by new entrants in many industries and the insurance sector is no different. CIOs and other senior managers can learn a lot from examining the strategies adopted by startups as they both challenge and partner with...
Why the Internet of Things needs dynamic data exchanges
The IoT promises an exciting future for the creation and exchange of data that could transform business processes and drive the next wave of innovation. However, much work needs to be done in building the data exchanges that will...
Make your company’s data work harder for you
Rethinking how your company’s activities generate data and focusing on its application to business processes might release hidden sources of value. Enterprises across a range of sectors are forging ahead of their competitors through...
Building a virtuous circle of data-driven innovation
Embedding data into product and service development cycles can lead to a virtuous circle of innovation and competitive advantage.
5 reasons why data-driven innovations fail
Make sure you understand some of the key mistakes that companies make when deploying data-driven products into the market.
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