Martin De Saulles
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Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.
De Saulles has published several books, market reports as well as journal papers and frequently presents at conferences. In 2015 the second edition of his book "Information 2.0: New Models of Information Production, Distribution and Consumption" was published by Facet Publishing and in 2017 Routledge published his book "The Internet of Things and Business." He is currently writing another book for Routledge titled "The Business of Data," due for publication in 2019.
The opinions expressed in this blog are those of Martin De Saulles and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
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Embedding data into product and service development cycles can lead to a virtuous circle of innovation and competitive advantage.
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Make sure you understand some of the key mistakes that companies make when deploying data-driven products into the market.
