Martin De Saulles
Contributing writer
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Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.
Tapping into dark data for efficiency, innovation, and income
Looking in the recesses of your data silos can pay dividends for CIOs seeking to improve business processes and drive innovation.
Is your business about to be disrupted by data?
The challenge of dealing with COVID-19 comes on top of recent trends in data-driven innovation and presents challenges and opportunities for companies across all sectors.
Data ahead! How smart products are changing the traditional sales cycle
Smart and connected products are changing the traditional sales funnel and customer lifecycle and presenting new challenges and opportunities for CIOs.
5 factors that will shape data-driven innovation in 2020
The coming year promises new challenges and opportunities for companies building data-driven services.
What exactly is a data-driven organization?
Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.
5 ways startups are innovating with data
Successful data-driven business models can be built from finding, aggregating and repackaging niche data from unexpected sources.
5 ways to kick-start your platform strategy
Data-driven business models often rely on building platforms that bring users and suppliers together in mutually beneficial ways. However, attracting your first customers to a platform that has little to offer can be a stumbling block...
8 factors shaping the future of big data, machine learning and AI
AI and machine learning combined with ever-increasing amounts of data are changing our commercial and social landscapes. A number of themes and issues are emerging within these sectors that CIOs need to be aware of.
Profiting from free and underused data
Data that firms can use to increase revenues and reduce costs may be more abundant than many realize. Neglected internal data assets as well as freely available information from the web and public sector could be just what your...
4 reasons why you should consider a platform strategy
Platforms from which to deliver products and services can be very profitable ways to gain market share and build customer loyalty. Any CIO involved in developing a digital strategy for a new product launch should consider whether a...
5 reasons why your business model may need an API
APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.