Mary Branscombe

Mary Branscombe is a freelance journalist who has been covering technology for over two decades and has written about everything from programming languages, early versions of Windows and Office and the arrival of the web to consumer gadgets and home entertainment. She’s been using mobile email since 1993 and taking handwritten notes on a tablet PC since 2003 and vastly prefers the earlier versions of VBA to JavaScript (Prolog is also a particular favorite). The shortest description might be: warning, contains opinions. 

Bye-bye MCSA: What Microsoft’s massive certification shakeup means to your IT career

NLP poised to revolutionize the enterprise

NLP poised to revolutionize the enterprise

From powering customer-facing chatbots, to keeping track of contractual commitments, to making the most of meetings, natural language processing holds great potential to transform your business.

12 tips for machine learning training

12 tips for machine learning training

To make the most of machine learning you have to train your models right. Here’s how to get reliable results from your data.

How IT can improve the employee experience

How IT can improve the employee experience

Employee experience is as vital as customer experience — but remains an IT afterthought. Here’s how to shift your focus and provide employees with the internal IT experience they deserve.

Tips and tools for effective customer journey mapping

Tips and tools for effective customer journey mapping

Customer journey maps are a popular tool to improve customer experience. Here’s how to get the most from them alongside techniques such as customer journey analytics.

What is decision science? Transforming decision-making with data

What is decision science? Transforming decision-making with data

Decision science is one of the most interesting areas of data science for businesses but it needs to be part of the data science ecosystem your organization builds.

10 customer experience strategies IT should target next

10 customer experience strategies IT should target next

CIO are increasingly being asked to help attract, manage and support customers. These technologies and practices can help enhance your company’s CX and fuel revenue for your digital transformation.

Data deletion: Your data strategy’s greatest defense

Data deletion: Your data strategy’s greatest defense

If data is the new oil, safe handling is essential to avoiding the digital equivalent of a toxic spill. It all begins with a strong data deletion policy.

Do you know what your cloud use really costs?

Do you know what your cloud use really costs?

As cloud services grow, there are more expenditures to track than ever. But understanding why you’re spending is as important as knowing what you’re spending in the cloud.

7 projects primed for predictive analytics

7 projects primed for predictive analytics

The advanced techniques of predictive analytics are becoming widely available, bringing forecasting power within reach of almost any business. Here are key areas where predictive analytics can have an impact.

7 things IT should be automating

7 things IT should be automating

Automation can reap efficiencies, reduce errors, and free up staff for higher-value tasks — especially when undertaken as part of a companywide strategic effort. Here’s where to start.

9 AI project mistakes to avoid

9 AI project mistakes to avoid

From building isolated proofs of concept to not defining how to measure success, a wide array of gotchas can derail your AI project’s prospects for delivering business value.

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