Minda Zetlin
Contributing Writer
Minda Zetlin is a business technology writer and co-author of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive. She's a frequent contributor to CIO and Computerworld, and a columnist for Inc.com.
5 reasons you need a business relationship manager
To better liaison with the business and bolster IT’s strategic cred, CIOs are increasingly turning to BRMs. Here’s how to locate the right talent and make the most of this hybrid leadership role.
5 ways IT still fails its business users
Mastering customer experience is the drumbeat of digital transformation today. But too often enterprises pursue that while neglecting employee experience to their peril.
IT’s latest survival skill: Embracing risk
In today’s digital business world, IT has to stop playing it safe, as you can’t innovate without taking some risks. Still most IT professionals remain deeply risk-averse.
IT’s soft skills shortage — and how to train up for success
Soft skills are essential to IT success, yet most organizations fail to prioritize soft skills training for IT pros. Here’s how to upskill your staff where it counts.
CIO playbook: 4 steps to becoming a C-suite strategic advisor
CIOs have a unique opportunity to take their place as business leaders. Most are missing out.
What is a chief data officer? A leader who creates business value from data
A chief data officer oversees a range of data-related functions to ensure your organization is getting the most from what could be its most valuable asset.
Succeeding in the era of shared project oversight
With LOBs increasingly driving technology spend, IT and business leaders must learn how to share authority over projects effectively without killing them.
4 KPIs IT should ditch (and what to measure instead)
Many traditional metrics — while still important for internal IT — are no longer relevant to C-suite goals. Here’s how to demonstrate IT’s business value in the digital era.
IT budgeting mistakes to avoid
Rising costs can sneak up on you. Here’s how to prevent runaway technology spending before it hamstrings your IT operations.
Why IT-business alignment still fails
With the push for digital transformation, relations between business and IT seemed to be improving, then they took a left turn. Here’s what’s worth addressing to improve alignment in your organization.
How IT can still influence LOB tech spend in the digital era
The art of no: CIOs no longer control all their company’s technology spend. Here’s how to stop your business colleagues from making poor choices — without damaging IT-business relations.
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