Minda Zetlin

Minda Zetlin

Contributing Writer

Minda Zetlin is a business technology writer and co-author of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive. She's a frequent contributor to CIO and Computerworld, and a columnist for Inc.com.

4 KPIs IT should ditch (and what to measure instead)

IT budgeting mistakes to avoid

IT budgeting mistakes to avoid

Rising costs can sneak up on you. Here’s how to prevent runaway technology spending before it hamstrings your IT operations.

Why IT-business alignment still fails

Why IT-business alignment still fails

With the push for digital transformation, relations between business and IT seemed to be improving, then they took a left turn. Here’s what’s worth addressing to improve alignment in your organization.

How IT can still influence LOB tech spend in the digital era

How IT can still influence LOB tech spend in the digital era

The art of no: CIOs no longer control all their company’s technology spend. Here’s how to stop your business colleagues from making poor choices — without damaging IT-business relations.

7 tips for improving employee retention

7 tips for improving employee retention

Getting highly valued employees to ignore outside opportunities is a vital art in tight talent markets. Here are techniques and strategies for ensuring your employees stay.

IT makeover: From cost center to revenue driver

IT makeover: From cost center to revenue driver

If your company views IT as a function to be managed cost-effectively, it may be time to get innovative and elevate the perception and role of IT — to the benefit of your company and career.

The new rules of IT-business alignment in the digital era

The new rules of IT-business alignment in the digital era

Getting in sync with your organization’s goals has never been more important, or more challenging. Here’s how to align IT and business strategy for digital success.

The future of work: How to thrive through IT’s latest revolution

The future of work: How to thrive through IT’s latest revolution

A seismic shakeup of the workplace is under way, as emerging technologies and employment dynamics are reshaping workforces and organizations alike. Here’s how to keep ahead of the changes.

What’s the difference between a chief data officer, chief digital officer, and chief analytics officer?

What’s the difference between a chief data officer, chief digital officer, and chief analytics officer?

Companies are increasingly developing new executive roles aimed at making the organization as a whole more data-driven and digitally adept. Here’s how three new tech exec titles take different approaches to tackling the same problem.

What is a chief analytics officer? The exec who turns data into decisions

What is a chief analytics officer? The exec who turns data into decisions

A chief analytics officer leads an organization’s data analytics strategy, driving data-related business changes in an effort to transform your company into a more analytics-driven one.

What is a chief data officer? A leader who creates business value from data

What is a chief data officer? A leader who creates business value from data

A chief data officer oversees a range of data-related functions to ensure your organization is getting the most from what could be its most valuable asset.

What is a chief digital officer? A digital strategist and evangelist in chief

What is a chief digital officer? A digital strategist and evangelist in chief

A chief digital officer strategically transforms a company’s technological future in a way many CIOs don’t have the bandwidth to do.

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