Nadia Cameron

Publisher and Editor

Nadia is the creator, publisher and editor of CMO, IDG’s dedicated title for modern marketing leaders. A respected and award-winning Journalist and Editor, Nadia has 20 years’ experience covering technology and its intersection with business, marketing and customer experience, working across titles such as CIO, Computerworld, PC World, Australian Reseller News (ARN), Exhibition News, FaceTime magazine and Business Asia.

5 technology lessons in creating customer-first banking experiences

How a modularised system approach is shaking up the culture and customer story at Decathlon

How a modularised system approach is shaking up the culture and customer story at Decathlon

A desire to digitally enable Decathlon’s US sporting stores to promote frictionless customer experiences has seen its IT team not only adopt a modularised systems approach, but bring product management skills in to work alongside...

3 tech CMO's bespreken wat er nodig is om een leider te zijn op het gebied van marketing transformatie

There's no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week's Adobe Summit that technology marketing leaders have been successfully doing just...

Microsoft CEO: CMO's en CIO's hebben de perfecte positie om bedrijfsinnovatie te stimuleren

The more brands invoke the unmet, unarticulated needs of consumers by showing empathy, the more they will innovate. That's the view of Microsoft CEO, Satya Nadella, who spoke at this week's Adobe Summit on the way 44-year old...

Hoe AI-powered virtuele medewerkers de customer experience zullen transformeren

Wat is het verschil tussen chatbots en VCA's (Virtual Customer Agents)?

Carsales CIO: Don’t forget about people when you’re embracing AI

Having a successful AI project is as much about the culture and your people as it is about the technology or capability you have access to.

Mastercard lanceert sonic brand

Mastercard has followed up the decision to drop its name from its brand mark with a new sonic brand identity aimed at tapping into the growing audio-based nature of marketing and shopping. The credit card giant described the sound...

Hoe Movember realtime push-meldingen gebruikte om de omzet te verhogen

De inspanningen hebben geleid tot een drievoudige toename van de betrokkenheid van alle Android-gebruikers wereldwijd

10 voorbeelden van geavanceerde marketingtechnologie

1. Smart mirrors shake up shopping Brand ambition: seamless shopping experience H&M trialled a smart mirror in its New York flagship store that suggests outfits for customers. Developed by Microsoft and Swedish digital agencies...

Omgaan met de fake news dreiging

Fake news wordt snel een steunpilaar van online media en een gevaar voor merken.

2019 wordt het jaar van de 'nieuwe' IT-leider

Digitale transformatie komt in fase van meetbaarheid.

How Woodside is using Watson machine learning to predict itself out of catastrophes

Oil and gas giant, Woodside, is running the largest commercial instance of the Watson advisor engine.

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