Patty Azzarello


Opinions expressed by ICN authors are their own.

Patty Azzarello is an executive, best-selling author, speaker and CEO/business advisor with more than 25 years of experience working in high tech and business. She has held leadership roles in general management, marketing, software product development and sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.

She became the youngest general manager at HP at the age of 33, ran a $1 billion software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Her story, comments and opinions have been featured in Forbes, Fortune, Computerworld, CIO Update, Fast Company and interviewed on radio and podcast programs such as Business Insanity Radio, Intrepid Radio, Spark Media and others.

As she built her own career and business, despite whatever social or sexist obstacles she may have faced, she remained focused on doing excellent work on things that would have an inarguable positive impact on the business. Her prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.

Ten years ago she founded the Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life). Her latest book, MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks & Stalls, will be released in February.

The opinions expressed in this blog are those of Patty Azzarello and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Breaking through stalls in decision-making

Breaking through stalls in decision-making

Many organizations struggle to make decisions effectively and quickly. In this column Patty Azzarello outlines the critical phases that teams and leaders must undergo in order to move seamlessly from debate to full engagement.

The difference between strategy and intentions

The difference between strategy and intentions

Organizations often measure things that are easy to quantify instead of measuring things that will get them the results that they want. Knowing how to discern between intentions vs. strategies and how to ensure the desired outcomes is...

Putting strategy into action by scheduling urgency

Putting strategy into action by scheduling urgency

Keeping your team focused and motivated to implement a new strategy over a long stretch of time is hard. Urgency is most likely to wane during “the middle” -- that long stretch of time when people become skeptical and even the best of...

How to Build Your Credibility and Increase Your Political Power

Credibility and political power go hand in hand.

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