Peter Brooks

Opinions expressed by ICN authors are their own.

Peter Brooks has over 20 years of successfully providing business and IT solutions to clients, quantifying the business value of technology products and solutions, identifying competitive advantage, and developing product strategies. Peter has worked as a consultant in large companies such as IBM, PWC and Wipro, in startups and at his own consultancy.

Peter provides industry thought leadership. He is a co-author of several Harvard Business School Working Papers, co-author of Data Warehousing: Practical Advice From the Experts, and is a certified project manager (PMP). He was a Contributing Editor to DBMS / Intelligent Enterprise magazine, has authored numerous articles, and has been quoted in industry publications.

The opinions expressed in this blog are those of Peter Brooks and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.


Introducing the total cost of service-risk management (TCS-R)

Introducing the total cost of service-risk management (TCS-R)

As IT becomes a digital business service broker rather than an owner of technology assets, traditional risk management techniques need to be extended.

Social Media Marketing ROI – The Business Value of Friends, Followers and Connections

Social Media Marketing ROI – The Business Value of Friends, Followers and Connections

What is the ROI of social media digital marketing? The author performed extensive research on the topic to provide recommendations for CIOs and IT organizations on how to get involved with their companies' social media and digital...

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