Rick Perret

Rick spends his career at the intersection of emerging technologies and business outcomes. At Broadcom he leads a team focused on bringing innovative mainframe technology to market. His expertise includes Agile methods and rituals applied to messaging, building campaigns, content marketing and digital demand generation. Prior to Broadcom, he led global teams at IBM focused on Analytics, Big Data, and Cloud solutions in both the Systems and Cloud businesses. Crafting business value is his major focus honed while doing emerging technology marketing at the IBM TJ Watson Research Center.