Samantha Leggat
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Opinions expressed by ICN authors are their own.
Samantha Leggat, principal of Lighthouse PR, has managed the communications and public relations and marketing communications programs for highly respected industry organizations, including Network World, INTEROP, Digital World and other Softbank events and consulted for such leaders as Cloudwick, Extreme Networks, Gigamon, GridGain, Lantronix, PBworks, Perfigo (now Cisco), Riverhead (now Cisco), ServGate, ShoreTel, Symphoniq, Troika Networks, ZappoTV, and more.
Samantha has written hundreds of customer case studies and ghostwritten dozens of articles. She loves telling technology stories, highlighting the benefits of features to varied audiences to ensure accurate message delivery and amplification. Tech specialties include big data, cloud, collaboration solutions, data center, Internet security, mobility, network security, networking, telecommunications, Unified communications, Voice over IP, web analytics, web apps, and more.
The opinions expressed in this blog are those of Samantha Leggat and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
Imitation is the sincerest form of flattery
We can all agree that markets and product categories become saturated. Coming up with compelling messages, angles and stories is a challenge, no doubt. But copying the competition is not the path you should choose if you want to stand...
Why Conway, Spicer and Huckabee Sanders deserve appreciation
These communications pros are working in an incredibly challenging environment. The U.S. is divided, the president’s approval rating is taking a nose dive, and the man is unpredictable (to say the least). Yet they persist. We may not...
PR nightmares that were disasters waiting to happen
The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications...
Crisis communications must be ongoing, not project-based
Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but there’s a lot more wrong with this situation than the fact that the city hired the firm.
How social media influences political participation and news consumption
The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is...
5 qualities for successful PR pros
Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. PR pros who have continued to demonstrate five characteristics of good PR have...