Andre.Bourque

Known in the tech industry by his Twitter handle, SocialMktgFella, Andre Bourque is a PR, content marketing and social media adviser who works with forward-thinking companies on "remarkable" content creation, brand messaging and distribution.

Andre brings Fortune 500 product management experience from Intel and Sun Microsystems to help capture and articulate product/service benefits over features and turn it into exceptional storytelling that publishers seek.

The opinions expressed in this blog are those of Andre Bourque and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Articles by Andre.Bourque

Social Marketing Fella

Creating a global social community for songwriters

Decades of disruption by Jobs does not mark the end of disruptive technology within the music industry, only the end of a very dramatic beginning because of the rise of new demands and challenges.
May 22, 2017
Smart glasses are making workers more productive
Social Marketing Fella

Smart glasses are making workers more productive

Mixing up more traditional ways of being productive with cutting-edge technology can help optimize every aspect of your business, from supply chain to retail.
May 16, 2017
How CIOs are helping upgrade the way people sell
Social Marketing Fella

How CIOs are helping upgrade the way people sell

New CRM strategies are essential as consumers expect more digital engagement and the ways in which companies contact their customers evolve.
May 10, 2017
Fresh fintech companies to watch in 2017
Social Marketing Fella

Fresh fintech companies to watch in 2017

The 2017 Finovate Conference showcased some of the best and most advanced innovations in financial technology.
May 9, 2017
Youth, IT pros and health experts to gather at YTH Live
Social Marketing Fella

Youth, IT pros and health experts to gather at YTH Live

At the YTH Live conference in San Francisco May 7-9, 2017, young people, IT professionals and health experts will explore new ways to use technology to improve youth health and wellness.
May 2, 2017
How to keep ransomware from human resources
Social Marketing Fella

How to keep ransomware from human resources

HR is an easy and lucrative target for hackers who hijack systems with ransomware, so businesses must defend themselves. The good news is that small businesses are small pickings for cybercriminals -- though ransomware is a troublesome nuisance when you consider the price of defense and remediation.
March 27, 2017
How artificial intelligence is impacting the highest levels of finance
Social Marketing Fella

How artificial intelligence is impacting the highest levels of finance

While the jury is still out on how artificial intelligence will shape the future, it is actively shaping our present. One of the industries that's embracing A.I. is finance. If properly implemented in that industry, A.I. could help mitigate the bull-and-bear cycles that our modern economy is known for.
March 22, 2017