Social Marketing Fella
Articles by Andre.Bourque
Social Marketing Fella
How SaaS abandonment is killing your enterprise bottom line
For companies to truly thrive in the digital world, they need to be able to streamline data and processes.
Opinion
How to assess whether your data is worth the dollars
Most companies fail to see or understand the inherent worth of data in respects to marketing; however, this data can have enormous value.
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7 effective strategies executives use to pick a technology partner
You are going to be spending substantive time with this partner, so ensuring they fit on a personal level is perhaps just as important as the fine print.
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Creating a global social community for songwriters
Decades of disruption by Jobs does not mark the end of disruptive technology within the music industry, only the end of a very dramatic beginning because of the rise of new demands and challenges.
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Smart glasses are making workers more productive
Mixing up more traditional ways of being productive with cutting-edge technology can help optimize every aspect of your business, from supply chain to retail.
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How CIOs are helping upgrade the way people sell
New CRM strategies are essential as consumers expect more digital engagement and the ways in which companies contact their customers evolve.
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Fresh fintech companies to watch in 2017
The 2017 Finovate Conference showcased some of the best and most advanced innovations in financial technology.
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Youth, IT pros and health experts to gather at YTH Live
At the YTH Live conference in San Francisco May 7-9, 2017, young people, IT professionals and health experts will explore new ways to use technology to improve youth health and wellness.
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Ditching passwords and increasing ecommerce conversion rates by 54%
Removing passwords from the ecommerce process will pave the way to new and improved shopping experiences that deliver happier customers and higher profits.
Social Marketing Fella
Ditching passwords and increasing ecommerce conversion rates by 54%
Removing password requirements from the ecommerce experience will pave the way to new and improved shopping experiences that deliver happier customers and higher profits.
Social Marketing Fella
What IT pros need to know about interfacing with other carbon-based life forms
Carbon-base life forms are everywhere. We can’t live without them, so we might as well figure out how to interact with them.
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Is your company ready for the knowledge worker?
50% of their time is devoted to interactions. How do you make interactions more efficient?
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Why you need to ditch the time clock and go digital
The number of wage and hour violations filed has increased 450% since 2000. Digital technology can reduce that.
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Technology and promotions: the digital face of marketing
Technology is now critical to -- and inseparable from -- a smart marketing strategy.
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The power of inventory management means service with a virtual smile
The right inventory management software shapes that perception, raising a company’s standing for respect and responsiveness.rn
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How to keep ransomware from human resources
HR is an easy and lucrative target for hackers who hijack systems with ransomware, so businesses must defend themselves. The good news is that small businesses are small pickings for cybercriminals -- though ransomware is a troublesome nuisance when you consider the price of defense and remediation.
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How artificial intelligence is impacting the highest levels of finance
While the jury is still out on how artificial intelligence will shape the future, it is actively shaping our present. One of the industries that's embracing A.I. is finance. If properly implemented in that industry, A.I. could help mitigate the bull-and-bear cycles that our modern economy is known for.
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Crisis prevention and hypocrisy in hiding: a lesson for technology companies
The message to Silicon Valley, as it relates to Unilever, is as clear as the most forceful cautionary tale about hubris
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