Articles by Andrew.Stanten
Decoding Tech Marketing
Decoding Tech Marketing
The slow death march of a great corporation starts when the culture is allowed to die
It's not just about your product or solution. It's about the people working on your offering – and how they feel about your company.
Decoding Tech Marketing
3 vanity KPIs tech marketers must stop obsessing over
With the plethora of data available today, it's easy to get stuck in "analysis paralysis." Here are three overrated site metrics that may be blinding you ... and the KPIs you should focus on instead.
Decoding Tech Marketing
Planning for the worst: Crisis communications 101
Every company – tech-focused or not – will eventually face a crisis. How you plan for and respond to that crisis could make a world of difference.
Decoding Tech Marketing
What makes a thought leader?
What, exactly, is a thought leader, and how can individuals position themselves to be a trusted source of industry knowledge?
Decoding Tech Marketing
Deciding when to scale: 3 big questions every tech startup needs to ask
Sure, you've got a growth plan. But how do know, exactly, when it's time to scale?
Decoding Tech Marketing
Make 2017 your year of saying no
In a world full of "yes" people, sometimes you need to just say "no." It wasn’t until we learned to say no to more opportunities that our business took off.
Decoding Tech Marketing
4 truths about marketing expectations that tech execs need to hear
Bad news: there's no silver bullet for generating new business. Sales success takes effort and marketing support, as well as a heavy dose of realistic expectations. Heed these four marketing myths when developing your sales strategy.
Decoding Tech Marketing
5 reasons why social media is no longer optional
Social media is a must. Especially for technology companies. Here's why.
Decoding Tech Marketing