Andrew.Stanten

Contributor

Andrew Stanten is the president and founder of Altitude Marketing, an integrated marketing agency that serves technology-oriented B2B companies from Silicon Valley to Switzerland, New York and the Netherlands.

Since its 2004 inception, Altitude has helped dozens of B2B tech companies hone their marketing strategies, raise brand awareness, improve qualified lead generation and, in some cases, reach their exit strategy goals of acquisition.

Prior to launching Altitude, Stanten spent 15 years bringing successful marketing, public relations and leading-edge business development strategies to life for businesses big and small, international and local, including Lehigh University and such internationally known Rodale Inc. brands as Organic Gardening, Bicycling and Backpacker magazines.

Stanten also provides an abundance of pro-bono services to his community and previously served on the board of directors of Easter Seals Eastern Pennsylvania. Currently, he sits on the board of directors of Rising Tide Community Loan Fund.

In addition, Stanten teaches a marketing basics course every semester for the Small Business Development Center at Lehigh University.

Stanten holds an MBA from Lehigh University and an undergraduate degree in communications management from Syracuse University.

The opinions expressed in this blog are those of Andrew Stanten and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Articles by Andrew.Stanten

Your solution is perfectly … imperfect
Decoding Tech Marketing

Your solution is perfectly … imperfect

Whether we admit it or not, no product is flawless. Your sales pitch should acknowledge this fact and set the stage for an honest partnership.
October 10, 2017
3 vanity KPIs tech marketers must stop obsessing over
Decoding Tech Marketing

3 vanity KPIs tech marketers must stop obsessing over

With the plethora of data available today, it's easy to get stuck in "analysis paralysis." Here are three overrated site metrics that may be blinding you ... and the KPIs you should focus on instead.
June 28, 2017
Planning for the worst: Crisis communications 101
Decoding Tech Marketing

Planning for the worst: Crisis communications 101

Every company – tech-focused or not – will eventually face a crisis. How you plan for and respond to that crisis could make a world of difference.
May 25, 2017
What makes a thought leader?
Decoding Tech Marketing

What makes a thought leader?

What, exactly, is a thought leader, and how can individuals position themselves to be a trusted source of industry knowledge?
April 21, 2017
Make 2017 your year of saying no
Decoding Tech Marketing

Make 2017 your year of saying no

In a world full of "yes" people, sometimes you need to just say "no." It wasn’t until we learned to say no to more opportunities that our business took off.
January 26, 2017
4 truths about marketing expectations that tech execs need to hear
Decoding Tech Marketing

4 truths about marketing expectations that tech execs need to hear

Bad news: there's no silver bullet for generating new business. Sales success takes effort and marketing support, as well as a heavy dose of realistic expectations. Heed these four marketing myths when developing your sales strategy.
October 26, 2016
The tech marketer’s guide to getting acquired
Decoding Tech Marketing

The tech marketer’s guide to getting acquired

If you're looking for your tech company to get snatched up by an investor or larger corporation, it most likely won't happen magically. You have to prepare and set yourself up for success.
July 29, 2016