Bob Barr is the managing director of Accenture Interactive, where he leads Accenture’s North American Digital Transformation and Operations Practice and serves as the global B2B commerce lead. As a senior digital agency executive with more than 20 years of digital experience, he provides digital strategy, marketing and transformation services, as well as other digital managed services, for B2B to B2C organizations in both the business world and government.

Prior to becoming the managing director of Accenture Interactive, Bob was the senior vice president at Acquity Group and led the firm’s North American technology business services unit. With a staff of more than 400 people, the practice provided digital technology strategy, implementation and operational and hosting services to clients in industries representing all SIC codes. Bob holds an MBA from the University of Pennsylvania’s Wharton School of Business and he received a business certification from Harvard Business School's Advanced Management Program.

Bob has proven expertise across B2B, B2C and B2B2C digital solutions and businesses, and is an expert in building and leading high-performance organizations in many digital sectors. His specialties include digital strategy and operations, platform and infrastructure development, user experience, demand generation, organization design and change management.

Bob is also an avid distance runner, a club champion tennis player and a tournament champion chess player.

The opinions expressed in this blog are those of Bob Barr and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Articles by Bob.Barr