Bryan.Kirschner

Contributor

Bryan Kirschner is Vice President, Strategy at DataStax. For more than 20 years he has helped large organizations build and execute strategy when they are seeking new ways forward and a future materially different from their past. He specializes in removing fear, uncertainty, and doubt from strategic decision-making through empirical data and market sensing.

In 2006, he was named the first Director of Open Source Strategy in the history of Microsoft. The company’s reorientation toward constructive engagement with Open Source developers, users and buyers drove significant advances in business results, engagement with customers, and standing with regulators. Later he was instrumental in a task force that resulted in then-CEO Steve Ballmer’s 2010 landmark speech declaring that Microsoft was “all in” on cloud computing.

Bryan founded the Apigee Institute in 2013, bringing Apigee customers, world-class experts, and groundbreaking research together to help enterprises accelerate digital transformation. Following the company’s acquisition by Google, he led research and strategy for Google Cloud Developer Relations and DevOps Platform.

A frequent speaker at industry events on digital transformation and platform strategy, he has cultivated strong relationships with leading academic researchers on these topics for over a decade.

He holds a Bachelor of Arts in Philosophy from Yale University and lives in Seattle, Washington.

Articles by Bryan.Kirschner

Ecosystems: when digital transformation grows up
Adapting to the New Digital World

Ecosystems: when digital transformation grows up

CIOs know digital transformation is important — but it's also a vague mandate that doesn't always lead to specific action steps. Luckily, ecosystem strategies are emerging as a more specific, robust and actionable take on the digital transformation narrative. rn
May 22, 2017
Adapting to the New Digital World

The not-so-secret strategy behind Walgreens’ ecosystem advantage

Some business successes rely on trade secrets. Others, like Walgreens' vision to unite digital and physical experiences, rely on something simpler: the flexibility of APIs mixed with old-fashioned execution and passion.
February 6, 2017
Where APIs and empathy meet
Adapting to the New Digital World

Where APIs and empathy meet

How APIs and empathy contribute to Ticketmaster's digital ambitions.
October 20, 2016
Adapting to the New Digital World

APIs provide innovation and inspiration for IT leaders

Apps are getting smarter at a ferocious pace; so why don't CEOs want to take advantage of these new technologies? I discuss API ecosystems and innovation with Sanjay Parthasarathy, CEO of Indix, a startup making structured product information accessible as a data-as-a-service API.
August 23, 2016
IT must think like an app developer
Adapting to the New Digital World

IT must think like an app developer

Given that pragmatic programmers have prized code reuse and “designing for services” for decades (tips enshrined in the 1999 book of the same name), it should come as no surprise that developers have taken to a world of abundant, cloud-based, mash-up ready APIs like kids in a candy store. It’s high time IT professionals do the same and adopt the mindset (and passion) of an aspiring “API ninja.”
August 3, 2016
Adapting to the New Digital World

Get on the cloud bus or get in the clown car

An embrace of cloud a decade ago may have been considered “skating to where the puck was going to be.” Today, anything but going “all in” is like skating toward where your grandfather’s memoirs say the puck might once have been.
May 27, 2016
To get digital, be the dog
Adapting to the New Digital World

To get digital, be the dog

As executives, strategists and implementers within an enterprise, we may be tempted to imagine ourselves as the ones conditioning consumers to instinctively turn to products and services during their mobile moments. But we may be the ones who need to learn new reflexes and build new muscle memories for how we invest in technology.
May 11, 2016
Adapting to the New Digital World

Can your CEO pass the digital strategy laugh test?

If Kim Kardashian can win a top spot in the App Store, Global 2000 CIOs ought to be held to high bar for delivering compelling digital experiences at scale. Here's a by-the-numbers look at competitive digital strategies.
March 30, 2016
Adapting to the New Digital World

The secret of digital disruption in one tweet

The difference between being a digital disruptor rather than disruptee boils down to acting on a principle that fits in one tweet: They’ll like smartphone apps better.
January 19, 2016
Adapting to the New Digital World

APIs have changed the game

In competition, speed dominates and when disruptive innovation changes the game--even the best practitioners of the old ways cannot keep up with those that embrace the new ways. In modern retail, telcoms and a number of other industries, such a disruptive innovation can be found in the way APIs are enabling digital business.
November 10, 2015
Adapting to the New Digital World

Survival of the fittest: Platforms beat products

The role isn’t uncommon in software companies: the notion that the basis of competition is a platform and that platform’s ecosystem rather than a stand-alone product has been familiar terrain for a long time. Digital is enabling the move from product to platform in many industries.
October 8, 2015
Adapting to the new digital world: Is your data strategy stuck in the Dark Ages?
Adapting to the New Digital World

Adapting to the new digital world: Is your data strategy stuck in the Dark Ages?

We marvel at the thought that the price of lighting has fallen 10,000 times since the "Dark Ages." So why don't we take advantage of the fact that the price of data storage has fallen almost double that amount in only two decades? Companies that fear the cost of data are missing out on analysis and information that you can't put a price on.
September 4, 2015