Since Q4 2016, Darren Roos has served as President of the end to end SAP S/4HANA Cloud business. Since Darren joined SAP in January 2014, he has focused on simplifying how SAP delivers innovation, championing SAP’s commitment to customer centricity and supporting the digital transformation journey of customers.
Prior to his current position, Darren was General Manager for EMEA North where he was responsible for SAP’s business in France, Belgium, Luxemburg, UK and Ireland, Netherlands and the Nordics.
Previously, Darren also acted as COO for EMEA where he was responsible for the successful operation of SAP’s entire EMEA business – from business innovation to sales operation and execution.
Darren joined SAP from Software AG where he was a member of the Group Executive Board and Chief Operating Officer Europe, Asia Pacific and Latin America.
The opinions expressed in this blog are those of Darren Roos and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.