Dipti Parmar

Contributor

Dipti Parmar is an experienced marketing and technology consultant, helping startups, ecommerce brands, and B2B SaaS companies establish thought leadership in their industry with innovative strategies through her agency 99stairs. She is a columnist for leading business and tech publications such as Entrepreneur Mag, Adobe's CMO.com, and Inc. Dipti has also been listed as a top startup marketer by TechCrunch. When she's not drinking her team's blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses. Follow @dipTparmar on Twitter for her best insights.

Articles by Dipti Parmar

3 ways to deter phishing attacks in 2023
IDG TECHtalk Voices

3 ways to deter phishing attacks in 2023

Phishing plays on human emotions. But awareness, recognition, training and tech can blunt the most sophisticated attacks.
October 20, 2022
3 steps to better data center risk management
IDG TECHtalk Voices

3 steps to better data center risk management

Data centers remain critical in the modern enterprise. Here's what you can do to identify and mitigate risks in data center operations.
December 9, 2021
3 fundamental traits of savvy marketers
Mashup Marketing

3 fundamental traits of savvy marketers

While there are many traits and characteristics that define a skilled marketer, there are several key habits separating the pros from the amateurs. Here, we discuss three of the fundamental ones.
May 24, 2017
3 precautions to make your customer data ‘unbreachable’
Mashup Marketing

3 precautions to make your customer data ‘unbreachable’

One of the biggest concerns businesses have in today’s information-centric landscape is the threat of a breach that leads to the loss of valuable data. Unfortunately, cybersecurity breaches are becoming increasingly common and more severe. Here are the 3 precautions you can take to keep your business safe.rnrnrnrnrnrnrnrnSo what can you do to help prevent this from happening to you?rnrnHere are three major precautions to consider.
February 9, 2017
Mashup Marketing

Continuous learning tools help leaders stay ahead of the curve

A true leader, whether “born” or “made,” is one who inspires followers to achieve a common goal that makes a difference to the lives of people. Leaders need to be aware of their strengths and weaknesses, and work on them through self improvement. Continuous learning tools help leaders hone their skills and enhance their leadership qualities.rn
December 22, 2016
5 mistakes to avoid when creating foolproof surveys
Mashup Marketing

5 mistakes to avoid when creating foolproof surveys

The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. One problem is that many people abandon surveys halfway through. Here's what you can do to ensure that people finish your survey.
December 20, 2016
Payment systems evolve to keep pace with a changing economy
Mashup Marketing

Payment systems evolve to keep pace with a changing economy

Over the last few decades, businesses have witnessed immense changes, which have been driven primarily by technological innovations that have helped blur geographical boundaries. Technological interventions in payment systems, however, have saved the day by evolving along with global business practices
December 1, 2016
Customer satisfaction is your biggest marketing weapon
Mashup Marketing

Customer satisfaction is your biggest marketing weapon

While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and confidence in ones' products and services can help a brand create awesome warranties and returns policies that increases customer trust and enhances brand credibility.
November 21, 2016
Playing the startup game: Work hard, play harder and keep learning
Mashup Marketing

Playing the startup game: Work hard, play harder and keep learning

To stay competitive in the startup game, entrepreneurs need to remain focused, organized and disciplined. They should have a comprehensive strategy that is aligned to their vision and business goals. They also need to strike a balance between work and relaxation to stay creative and productive and should always give importance to continued learning to stay abreast of the latest trends.
October 28, 2016
Mashup Marketing

5 experimental ways you can boost employee productivity

The old-school, non-experimental attitude in some companies is why the younger generation of digital marketers is disenchanted with work. The resistant attitude of companies to burgeoning ideas leads to a low morale which affects employee productivity. The only way to turn this around is to try out new things.
September 26, 2016
Mashup Marketing

How to manage shorter weekdays without hurting the bottom line

Shorter workdays have been popularized by countries like Sweden and big companies like Toyota and now Amazon, yet there is a lot of trepidation when it comes to managing shorter weekdays without having the cuts eat away at the profits.
September 16, 2016