Dipti Parmar

Contributor

Dipti Parmar is an experienced marketing and technology consultant, helping startups, ecommerce brands, and B2B SaaS companies establish thought leadership in their industry with innovative strategies through her agency 99stairs. She is a columnist for leading business and tech publications such as Entrepreneur Mag, Adobe's CMO.com, and Inc. Dipti has also been listed as a top startup marketer by TechCrunch. When she's not drinking her team's blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses. Follow @dipTparmar on Twitter for her best insights.

Articles by Dipti Parmar

Playing the startup game: Work hard, play harder and keep learning
Mashup Marketing

Playing the startup game: Work hard, play harder and keep learning

To stay competitive in the startup game, entrepreneurs need to remain focused, organized and disciplined. They should have a comprehensive strategy that is aligned to their vision and business goals. They also need to strike a balance between work and relaxation to stay creative and productive and should always give importance to continued learning to stay abreast of the latest trends.
October 28, 2016
Mashup Marketing

5 experimental ways you can boost employee productivity

The old-school, non-experimental attitude in some companies is why the younger generation of digital marketers is disenchanted with work. The resistant attitude of companies to burgeoning ideas leads to a low morale which affects employee productivity. The only way to turn this around is to try out new things.
September 26, 2016
Mashup Marketing

How to manage shorter weekdays without hurting the bottom line

Shorter workdays have been popularized by countries like Sweden and big companies like Toyota and now Amazon, yet there is a lot of trepidation when it comes to managing shorter weekdays without having the cuts eat away at the profits.
September 16, 2016
Here’s why the market loves the underdog
Mashup Marketing

Here’s why the market loves the underdog

Everybody loves an underdog. It is human nature. The biggest reason companies use their underdog narrative (if they have one, and most companies do!) is to help customers identify with them. With the underdog narrative, brands can convey to customers that they are just like them.
September 7, 2016
Mashup Marketing

4 tools that give marketing consultants peace of mind

The allure of the freedom to work on your own terms beckons many, but it takes a certain type of person to make it is a self-employed marketing consultant. If you want to forsake a cushy corporate marketing job and become a consultant despite the instability, lack of resources and financial uncertainty, you need help from automated tools. Here's a look at four options.
August 19, 2016
Mashup Marketing

4 security practices mobile and remote workforce must follow

To ensure that the information shared between your in-house and remote employees doesn’t make you vulnerable to security attacks, you need to establish some solid security practices. Here are four best practices that will help you promote mobile and remote working without putting your information and content at risk.
July 12, 2016
Mashup Marketing

Simplify the way your business handles complex data

The focus of data science has moved beyond big data, which, in essence, refers mostly to the volume and velocity of the data that enterprises and users produce and consume. However, managing your BI efforts doesn’t have to be a costly, frustrating and ongoing challenge. With the right tools, you can successfully grow and optimize your business to its fullest potential.
June 30, 2016
Mashup Marketing

Addressing the agile ‘fear factor’ during ERP upgrades

A couple of years back, the fear of making changes in ERP was real. Most marketing & tech vendors had a hard time convincing organizations to make changes. If they changed something, what might break? Fast forward a few years and we are in a somewhat similar boat. The fears are different, the CIOs are now worried about changing, evolving, and upgrading their underlying resources, but the fear is there nevertheless.
June 20, 2016
Mashup Marketing

How working remotely can be beneficial for business

The flexibility and freedom of planning and running a campaign, or even a business, from a remote location can’t be beat, especially with all the communication tools available now. Here’s a look at the transformative benefits that remote work offers – and not just for marketing.
June 10, 2016
Mashup Marketing

3 unique solutions to take your content strategy from engagement to monetization

Content has been heralded as a king, as a voice for your brand, or a bridge between your audience and your company. However, the real heroes are the tools and solutions that we use to sharpen our content. If not for these solutions, we wouldn’t be talking about rich, engaging and visually-appealing content and monetization would be a distant dream.rn
June 1, 2016
Mashup Marketing

4 important communication tools for tech biz entrepreneurs

When George Bernard Shaw said, 'The single biggest problem in communication is the illusion that it has taken place,' he had tech biz entrepreneurs in mind. If you are a SaaS startup or an established tech leader, riddled with communication challenges within and outside organization, these four tools might just be the answer to your prayers.
May 20, 2016
How to do influencer marketing like a pro
Mashup Marketing

How to do influencer marketing like a pro

With 81 percent of marketers already going gaga about influencer marketing, you sure can bet on this promotion tactic to amplify the reach of your content amongst your target audience. But influencer marketing isn’t anything like what you’ve known or seen of marketing and promotions till date. So how do you get started?
May 11, 2016
Mashup Marketing

Community building in the service sector: Learn from the pros

When it comes to online communities, three communities have successfully amassed thousands of loyal members and have been on the up and up. All the three of them are from different niches but the underlying formula for success is the same. Find out what differentiates them from hundreds of other communities that never took off?
May 4, 2016
Mashup Marketing

3 stats that will force you to re-examine your email marketing strategy

Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing ROI. We examine how to take advantage of this evergreen marketing channel.
April 18, 2016
Mashup Marketing

How to select a profitable blog topic

There are many factors to consider when selecting a topic that will produce desirable profits or allow you to build a large and dedicated audience for your blog. You must consider public interest, your knowledge of the topic, its longevity, and the audience's interest in it. Start by brainstorming several possible topics you might like to use. Here are a few ways to do rightly.
April 1, 2016