The Agile Business
Articles by Eric.Berridge
The Agile Business
The rules of engagement for customer-obsessed organizations
Today, customer engagement has shifted. Customers don’t just take what they get; they arrive with an expectation that a brand knows what they want before they even do.
The Agile Business
Data is your customer
In our digital age, it is becoming more and more difficult to reach our customers. However, there is an answer for our needs: data. With data, we can uncover priceless information that will reveal how we can reach and connect with our audience.
The Agile Business
Align intelligence, UX and data to power exceptional customer moments
Increasing investments in intelligent applications is just one step to creating incredible customer experiences.
The Agile Business
How to become an innovative leader in the digital age
Change your approach to new technology and inspire innovation, separating yourself from the masses of companies muddling through the digital age.
The Agile Business
Predictions: Driving enterprise leaders and innovation in 2016
Enterprise innovation is more than just ideas. It needs to be combined with data, design, and a culture willing to adopt it for companies to truly deliver exceptional customer experiences. There has never before been more opportunity for organizations to achieve measurable and dramatic results, and I predict several critical trends over the coming year that will determine leaders and laggards in the evolving enterprise space.
The Agile Business
Employees are the force that enables customer success
In today’s customer-driven market, it’s easy to overlook the employee experience. But if companies allow customer focus to override their care for their employees, they will lose the very force that enables customer success. rn
The Agile Business
Improve outcomes by connecting the employee and customer experience
Customers are more empowered with choices, more vocal about their desires, and more tech-savvy in their communication than ever before. Satisfying customer expectations each and every time determines whether today’s businesses rise or fall. To rise, enterprises not only need to maximize the customer experience, but also shift their focus to employee engagement.
The Agile Business
Data science leads the customer engagement revolution
The big data revolution gained significant momentum in 2014, amassing to an incomprehensible amount of data: a zettabyte in just the past two years. Yet the revolution that is under way is not in the unprecedented quantity of data accumulated, but in the way in which intelligence is derived from that wealth of information.
The Agile Business