In 2000, Eric Berridge co-founded Bluewolf, an IBM Company with the intent of re-defining software consulting.

Sixteen years later, Bluewolf is the longest standing professional services agency solely focused on the Salesforce platform. Bluewolf has worked with thousands of clients globally to achieve long-term success with Salesforce.

As CEO, Eric drives the strategic direction of the firm, working with his executives and their teams to deliver extraordinary customer moments.

The opinions expressed in this blog are those of Eric Berridge and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Articles by Eric.Berridge

Data is your customer
The Agile Business

Data is your customer

In our digital age, it is becoming more and more difficult to reach our customers. However, there is an answer for our needs: data. With data, we can uncover priceless information that will reveal how we can reach and connect with our audience.
December 21, 2016
The Agile Business

Predictions: Driving enterprise leaders and innovation in 2016

Enterprise innovation is more than just ideas. It needs to be combined with data, design, and a culture willing to adopt it for companies to truly deliver exceptional customer experiences. There has never before been more opportunity for organizations to achieve measurable and dramatic results, and I predict several critical trends over the coming year that will determine leaders and laggards in the evolving enterprise space.
December 2, 2015
The Agile Business

Employees are the force that enables customer success

In today’s customer-driven market, it’s easy to overlook the employee experience. But if companies allow customer focus to override their care for their employees, they will lose the very force that enables customer success. rn
November 3, 2015
The Agile Business

Improve outcomes by connecting the employee and customer experience

Customers are more empowered with choices, more vocal about their desires, and more tech-savvy in their communication than ever before. Satisfying customer expectations each and every time determines whether today’s businesses rise or fall. To rise, enterprises not only need to maximize the customer experience, but also shift their focus to employee engagement.
July 20, 2015
The Agile Business

Data science leads the customer engagement revolution

The big data revolution gained significant momentum in 2014, amassing to an incomprehensible amount of data: a zettabyte in just the past two years. Yet the revolution that is under way is not in the unprecedented quantity of data accumulated, but in the way in which intelligence is derived from that wealth of information.
March 16, 2015
The Agile Business

Predicting the future: Customer-driven innovation

It's a common joke that science fiction technology has consistently predicted real innovation. What once seemed miraculous is now ubiquitous. But why are some ideas chosen above others?
February 24, 2015
The Agile Business

2015 CRM predictions to fire up customer success and growth

Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015. Innovation continuity is especially imperative in today’s changing business landscape and I predict several growth areas that, in my view, should be prioritized to lead enterprise transformation in the coming year.
December 19, 2014