The Digital Climb In IT A true customer data platform must integrate data from across functional and channel-specific silos into a single customer view that is accessible in real-time.
The Digital Climb In IT Identity resolution is the key to delivering personalized engagements. To be successful in delivering these engagements, there are three important business applications that build the base to help drive personalization at scale.
The Digital Climb In IT Create the complete view of the customer, and engage in real time through the best channels.
The Digital Climb In IT For all US-based companies that might have EU data, it’s time to segregate that data and initiate proper protocols to ensure fines don’t come your way after May.
The Digital Climb In IT Customer Data Platforms are becoming more ubiquitous within the enterprise, but conflicting definitions and general market confusion make it difficult to distinguish a true CDP from imposters. Here are five questions to help you cut through the noise.