Data in the Digital Age Because so much of the location data gathered to gauge foot traffic at restaurants, car dealerships or other business locations is gleaned via mobile apps, several variables can affect the validity of measurement models. Yet, most investors, money managers and consultants are unaware of the risks that lurk when providers of this alternative data fail to update their data models.
Data in the Digital Age The emerging alternative data category, which includes things as diverse as mobile location visit data and corporate air travel data is growing in popularity. Investors and others watching companies in auto, retail and other industries have begun incorporating these unique data sets into the pools of data they use to inform investment decisions. Here's why sophisticated investors are going alternative.
Data in the Digital Age Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes and sizes are clamoring to grab Toys 'R' Us’ market share. Location data could uncover insights into who could win the “toy wars.” Location affinity data and analysis gives us clues and could be used by the Walmarts, Amazons and Disney Stores of the world to make smarter decisions about how they approach tomorrow's toy market.
Data in the Digital Age The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today's competitive commerce landscape. These companies looked past their competitive motivations to make consumer experience priority number one. And all bets are on that this won’t be the last time we hear about retailers using their natural symmetries to find their way forward.
Data in the Digital Age Retailers can now take advantage of the massive product and inventory databases they already have, but in new ways that enhance the consumer experience and improve business results.
Data in the Digital Age The mobile location data sector is young enough that we still can establish standards and best practices around data quality and transparency.
Data in the Digital Age While there is promising momentum in the growth of mobile location data for measurement and insights, there is still a lot of work to be done.
Data in the Digital Age This holiday season, phone-wielding shoppers should be seen as a challenging opportunity for smarter retail marketing, not a reason for the holiday blues.
Data in the Digital Age An understanding of coding at its rudimentary level isn’t all about enriching Silicon Valley. It’s about giving our kids the tools to maneuver in the modern world, the building blocks of these otherwise esoteric concepts, and the ability to contribute to what it looks like.
Data in the Digital Age Each day it becomes more apparent that data is integral to every facet of our lives. Amazon's recent acquisition of Whole Foods and the new partnership between Google and Walmart are further proof. rn
Data in the Digital Age When students and their parents descend on campuses this fall, they'll bring college towns and local businesses an array of untapped data-driven opportunities.
Data in the Digital Age People like to assume television is dead, with articles about cord cutting and the proliferation of digital platforms. However, TV remains a highly effective marketing tool for companies -- made stronger by digital and data.
Data in the Digital Age As technologists, we love tech. It's disrupting the world and changing lives -- not to mention fueling careers. But sometimes, we need to pump the breaks and not get too far ahead of ourselves. Case-in-point: The car-buying experience.