Gladys.Kong

Gladys.Kong

Contributor

Gladys Kong, CEO of UberMedia, is an expert in mobile technology and data solutions. Gladys is dedicated to innovating and developing new ideas within technology startups. Since joining UberMedia as Chief Technology Officer (CTO) in 2012, Gladys has been responsible for taking UberMedia from social media app development company to a leading mobile advertising technology company and recruiting one of the best data science teams dedicated to consistently producing data solutions that anticipate and respond to today’s diverse marketplace.

Gladys’s tenure in technology is extensive: she was CEO and co-founder at GO Interactive, a social gaming firm. Prior to that she was VP of Engineering at Snap.com, and VP of R&D at Idealab, where she helped create numerous companies, including Evolution Robotics, Picasa, X1 Technologies and many more.

Gladys holds a B.S. degree in Engineering and Applied Science from California Institute of Technology and an M.S in Computer Science from the University of California, Los Angeles. Gladys participated in UCLA’s CoBase Project, where she conducted research and development on intelligent and cooperative access methods to distribute large-scale database systems. She is currently on the board of directors for Innovate Pasadena, a nonprofit organization promoting technology innovation and entrepreneurship by supporting collaboration across businesses and education to attract companies, entrepreneurs, innovators and capital to the broader community.

In 2015 and 2016, Gladys was named one of Business Insider’s “30 Most Powerful Women in Mobile Advertising.” In 2016, Mobile Marketer named her one of the 25 “Mobile Women to Watch.” Her expertise and passion for innovation has directly contributed to UberMedia being ranked 16th in The Wall Street Journal’s Top 50 Start-ups and listed as one of Fast Company’s “50 Most Innovative Companies,” one of OnMedia’s Top 100 Private Companies, and one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine.

The opinions expressed in this blog are those of Gladys Kong and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Articles by Gladys.Kong

Using location data for stock picks? Watch for stale data models
Data in the Digital Age

Using location data for stock picks? Watch for stale data models

Because so much of the location data gathered to gauge foot traffic at restaurants, car dealerships or other business locations is gleaned via mobile apps, several variables can affect the validity of measurement models. Yet, most investors, money managers and consultants are unaware of the risks that lurk when providers of this alternative data fail to update their data models.
July 24, 2018
The eye-opening new world of alternative investor data
Data in the Digital Age

The eye-opening new world of alternative investor data

The emerging alternative data category, which includes things as diverse as mobile location visit data and corporate air travel data is growing in popularity. Investors and others watching companies in auto, retail and other industries have begun incorporating these unique data sets into the pools of data they use to inform investment decisions. Here's why sophisticated investors are going alternative.
June 22, 2018
Toys ‘R’ Us shopper data insights can give toy makers and retailers an advantage
Data in the Digital Age

Toys ‘R’ Us shopper data insights can give toy makers and retailers an advantage

Toys ‘R’ Us is shutting its doors, meaning consumers will begin looking elsewhere for their toy needs. Meanwhile, retailers of all shapes and sizes are clamoring to grab Toys 'R' Us’ market share. Location data could uncover insights into who could win the “toy wars.” Location affinity data and analysis gives us clues and could be used by the Walmarts, Amazons and Disney Stores of the world to make smarter decisions about how they approach tomorrow's toy market.
April 25, 2018
Using mobile location data to track the Amazon bump, and other retail data innovations
Data in the Digital Age

Using mobile location data to track the Amazon bump, and other retail data innovations

The new partnership between Amazon and Kohl’s is just the type of forward-thinking experiment retailers may need to succeed in today's competitive commerce landscape. These companies looked past their competitive motivations to make consumer experience priority number one. And all bets are on that this won’t be the last time we hear about retailers using their natural symmetries to find their way forward.
March 16, 2018
Why retail is the new data industry
Data in the Digital Age

Why retail is the new data industry

Retailers can now take advantage of the massive product and inventory databases they already have, but in new ways that enhance the consumer experience and improve business results.
February 12, 2018
Why investments in computer science education need data at their core
Data in the Digital Age

Why investments in computer science education need data at their core

An understanding of coding at its rudimentary level isn’t all about enriching Silicon Valley. It’s about giving our kids the tools to maneuver in the modern world, the building blocks of these otherwise esoteric concepts, and the ability to contribute to what it looks like.
October 13, 2017
Being upfront about the future of television monetization
Data in the Digital Age

Being upfront about the future of television monetization

People like to assume television is dead, with articles about cord cutting and the proliferation of digital platforms. However, TV remains a highly effective marketing tool for companies -- made stronger by digital and data.
May 12, 2017
Is technology really disrupting the car-buying experience?  
Data in the Digital Age

Is technology really disrupting the car-buying experience?  

As technologists, we love tech. It's disrupting the world and changing lives -- not to mention fueling careers. But sometimes, we need to pump the breaks and not get too far ahead of ourselves. Case-in-point: The car-buying experience.
April 4, 2017