Henrik-Jan van der Pol is a tech entrepreneur on a mission to help companies achieve moonshot goals. As a former management consultant, he realized that the modern workplace is broken: leaders fail to unite their team behind shared goals, and employees don't see the value of their work. To fix this, Henrik launched the enterprise goal management software Perdoo together with his co-founder Jonathan. Based on the framework OKR (Objectives & Key Results), which was popularized by Google, Perdoo helps companies connect strategy with execution and focus on achieving results.
The opinions expressed in this blog are those of Henrik-Jan van der Pol and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
The concepts of mission, vision, strategy and tactics are all widely discussed but also widely misunderstood. This article introduces a simple way to avoid business terms that create more confusion than clarity.