Over the last eight years, Ian Mills has founded two companies and helped thousands of entrepreneurs start companies of their own. He is currently the managing director of Magicdust Web Design, a company that has created more than 7,000 websites for small businesses since 2006 and was the 76th fastest growing business in Australia in 2011.

Ian has a passion for fair, ethical and win-win business practices for all concerned -- himself, employees, clients and the community -- and he believes that great solutions should be tailored to each organization's specific goals, budget and needs.

Ian strives to challenge misinformation and myths surrounding digital marketing and aims to provide scalable advice that can be applied by businesses of all sizes.

The opinions expressed in this blog are those of Ian Mills and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Articles by Ian.Mills

The 3 worst on-site ad fails
Digital Marketing Matters

The 3 worst on-site ad fails

Advertising messages can form an essential part of an effective online strategy for a website. They can generate revenue, increase conversions and grow mailing lists. They have evolved from static banners restricted to sidebars to dynamically served content that can make or break a visitor's experience. From interstitial ads to pop-up messages to scroll boxes, ads are being used in an ever-greater capacity to drive results on websites. rnrnYet many businesses are using ads in ways that hinder, rather than help their success. Make sure you aren't alienating your visitors with any of the following three misuses of on-site ads.rnrn
December 2, 2016