Jill Dyché has been thinking, writing, and speaking about the interrelationship of strategy, analytics, and data for most of her career. As a management consultant and executive advisor, she’s helped companies through the change that accompanies innovation.

Jill is the author of four books about the business value of technology. Her latest,The New IT, profiles IT leaders who have driven significant transformations at their companies. The book was named one of Inc’s "60 Great Business and Leadership Books Written by Women."

Jill was the co-founder of Baseline Consulting, a data and analytics strategy firm that was acquired by SAS in 2012. Jill now counsels executive teams, managers, and boards of directors on the strategic importance of their technology investments.

Jill is regularly featured as a keynote speaker at prominent industry conferences, university programs and vendor events. Her first book, e-Data, has been published in eight languages. She is the author of The CRM Handbook, a best-seller (and featured in CIO magazine), and Customer Data Integration: Reaching a Single Version of the Truth, featured stories of customer loyalty programs at companies including Royal Bank of Canada, Amgen, Intuit, Ceasars Entertainment, and Overstock.com.

A popular blogger on CIO.com and an advice columnist for TDWI’s UPSIDE, Jill was recently named one of the "12 Most Influential Women in Big Data and Data Science" by Information Week, one of Retail Leader’s "2017 Women to Watch," and by KDNuggets as one of "18 Inspiring Women in AI, Big Data, Data Science and Machine Learning."

Jill sits on the boards of Klearly, a prescriptive intelligence platform for marketers, and Continuum Animal Health. She is also Executive Director of,a href=https://www.outtathecage.org>Outta the Cage, a shelter animal advocacy non-profit. Her recent e-book, "Big Data, One Dog at a Time," argues for the digitization of the animal shelter system. She lives in Los Angeles, where she samples fringe Cabernets, fosters shelter dogs and pens the occasional haiku.

The opinions expressed in this blog are those of Jill Dyché and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Articles by Jill.Dyche

Business Strategy and IT Innovation

Are you ready for ‘IT Everywhere?’

With the pressures of the digital enterprise and the realities of shadow IT, CIOs are struggling to redefine organizational models that work. One model is relinquishing technology development altogether.
June 10, 2015
Business Strategy and IT Innovation

Creating your digital playbook

Do you really need a digital playbook to be a digital company? Jill Dyche discusses strategy's role in digital planning.
May 12, 2015
Business Strategy and IT Innovation

Monetizing your corporate data…or not

Under pressure to manage data as an asset, CIOs and other IT executives are discovering data monetization, the practice of assigning a financial value to data. But such an exercise can be talent and funding-intensive. What questions really need to be answered?
April 20, 2015
Business Strategy and IT Innovation

Car talk: Innovation vs. privacy

On the journey to the Internet of Everything, the auto industry can't look at innovation through the rear view mirror.
March 28, 2015