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Articles by jmartin
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Making sense of the marketing technology glut
Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack
Living the tech life
3 top travel apps worth revisiting
TripAdvisor, Kayak, and TripIt have been around for years. But they keep getting more powerful and more useful with new features.
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8 things CMOs need to know right now
At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.
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10 content marketing and customer experience all-stars
From a cruise ship wearable to a media company that’s also a bank, here are 10 examples of standout customer experiences and successful content marketing and campaigns.
Living the tech life
4 reasons to consider Garmin’s new vivosmart 3
Garmin's vivosmart 3 activity trackers has a lot going for it — but you may find it to be too much of a good thing.
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12 digital marketing and customer experience tips for success
Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.
Living the tech life
Why you still need a dedicated GPS navigation device
In an effort to keep the portable GPS device category alive, Garmin packs a lot of features into its new DriveAssist 51. But only one is likely to resonate with most drivers.
Living the tech life
4 new gadgets that track heart rate
Heart-rate tracking is everywhere these days — in headbands, chest straps, bras, shirts, you name it. Here are four recent activity trackers worth checking out.
Living the tech life
3 favorite wearables of 2017 (so far)
The year is still young, but these three wearable tech devices have already earned a sweet spot in our hearts (and they'll track our heart rates, too).
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These desks are made for walking
Treadmill desks offer a big advantage: Improving your health. But are they worth the cost and other potential cons?
Living the tech life
Carry-on bag promises to hold garments, gadgets and charger
Want one bag to carry hanging garments and recharge your smartphone? Genius Pack's carry-on duffle might fit your needs — but expect a few wrinkles..
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10 things marketers need to know about AI
AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.
Living the tech life
Apple’s iOS 10.3 beta includes tool to find AirPods
Worried one of your AirPods will go missing? Apple feels your pain, adding a new tool to iOS 10.3 that will cause a lost AirPod to play a sound and reveal its location on a map.
Living the tech life
5 new and noteworthy features in iOS Evernote
Evernote 8.0, just released for all iOS devices, declutters the app's interface and makes it easier to create different types of notes, among other enhancements. But the app's stylus support still leaves something to be desired.
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10 Evernote tips to organize your info in 2017
Whether you're an Evernote newbie or a proud power user, these 10 tips can elevate your digital note-taking to a new level of productivity.
Living the tech life
Avoid lost AirPods with these $10 gadgets
Apple's cool new AirPods are small and somewhat easy to misplace, but these three affordable products can help ensure you never lose them.
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10 must-see social media marketing successes
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
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What marketing pros need to know about live video in 2017
According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.
Living the tech life