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Articles by jmartin
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Making sense of the marketing technology glut
Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack
Living the tech life
3 top travel apps worth revisiting
TripAdvisor, Kayak, and TripIt have been around for years. But they keep getting more powerful and more useful with new features.
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8 things CMOs need to know right now
At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.
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10 content marketing and customer experience all-stars
From a cruise ship wearable to a media company that’s also a bank, here are 10 examples of standout customer experiences and successful content marketing and campaigns.
Living the tech life
Amazon Echo Dot gets more portable and better sound from Vaux
A new speaker/dock called Vaux gives Echo Dot two things Amazon left out. But does that make Echo Dot and Vaux a better buy than Amazon Tap?
Living the tech life
Who’s smartest — Alexa, Siri, Cortana, or Google Assistant?
You won't be shocked to learn that Apple's Siri virtual assistant has the best sense of humor. But you might be surprised to learn which virtual assistant is the smartest—and which one is no. 2 with a bullet.
Living the tech life
Does the world need a Windows smartwatch?
The answer is, 'yes,' if you like the idea of a commercial-grade wearable for retail, hospitality, healthcare and manufacturing. But the track record of squeezing Windows into a small device isn't good.
Living the tech life
4 reasons to consider Garmin’s new vivosmart 3
Garmin's vivosmart 3 activity trackers has a lot going for it — but you may find it to be too much of a good thing.
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12 digital marketing and customer experience tips for success
Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.
Living the tech life
Why you still need a dedicated GPS navigation device
In an effort to keep the portable GPS device category alive, Garmin packs a lot of features into its new DriveAssist 51. But only one is likely to resonate with most drivers.
Living the tech life
Alexa helps you shop on iOS but won’t play Spotify
Amazon's virtual assistant Alexa, in its quest for world domination, is now available on iOS devices. But Alexa on iPhones has its limits.
Living the tech life
4 new gadgets that track heart rate
Heart-rate tracking is everywhere these days — in headbands, chest straps, bras, shirts, you name it. Here are four recent activity trackers worth checking out.
Living the tech life
3 favorite wearables of 2017 (so far)
The year is still young, but these three wearable tech devices have already earned a sweet spot in our hearts (and they'll track our heart rates, too).
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These desks are made for walking
Treadmill desks offer a big advantage: Improving your health. But are they worth the cost and other potential cons?
Living the tech life
LiquidText update a must-have for iPad Pro
Annotating PDFs just got a lot cooler, thanks to the latest version of LiquidText. The cleverly designed iPad-only app now allows freehand drawing.
Living the tech life
Carry-on bag promises to hold garments, gadgets and charger
Want one bag to carry hanging garments and recharge your smartphone? Genius Pack's carry-on duffle might fit your needs — but expect a few wrinkles..
Opinion
Updated TripIt app tells you when to leave for the airport
TripIt's new Go Now feature shows a countdown clock with the remaining time before you need to leave for the airport, based on current traffic and other data. It's a welcome addition to an essential app for business travelers.
Living the tech life
Hopper travel app helps you decipher — or avoid — basic economy airfares
Most business travelers want to avoid basic economy fares at all costs (literally). The Hopper travel search app offers a new feature designed to help you identify the hidden costs of basic economy, or avoid that airfare class altogether.
Living the tech life