Katrin.Ribant

After more than eight years at Havas Digital, Katrin Ribant left to co-found Datorama, where she serves as chief solutions officer. Using data to answer real-world questions, and building technology that helps more people solve more unknowns, is what makes her tick.

The opinions expressed in this blog are those of Katrin Ribant and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Articles by Katrin.Ribant

MarTech 360

Why today’s marketers need data

Data is marketing's most precious commodity -- now marketers need to leverage it.

By Katrin Ribant August 26, 2016

MarTech 360

The two main pitfalls of business intelligence as we know it

A look at two primary reasons why business intelligence is soon-to-be extinct in the emerging technology landscape.

By Katrin Ribant July 5, 2016

MarTech 360

Why IT and marketing need to work together

For years, the IT and marketing departments have had a rocky relationship. As marketer's need to better understand the customer, it requires the investment and use of a significant amount of technology. It's time that the feud come to an end and both parties work together to grow today's cutting-edge businesses.

By Katrin Ribant May 27, 2016

MarTech 360

Why marketing technology will make or break careers

Datorama CSO, Katrin Ribant, discusses the importance of marketing technology (MarTech) and its impact on the modern-day marketer. As today's MarTech environment is exceedingly complex, Ribant posits that understanding, or choosing not to, the space will make, or break, a marketing professional's career.

By Katrin Ribant April 25, 2016