lbrousell

lbrousell

Senior Writer

Articles by lbrousell

Feature

How Applebee’s uses gamification to retain staff, boost sales

One of the restaurant chain's largest franchise owners was suffering from high staff turnover rates, so it launched a custom gamification system that uses competition, recognition and awards to motivate its staff.
October 1, 2015
Millennials want to be leaders — but not without big salaries, perks
Feature

Millennials want to be leaders — but not without big salaries, perks

A new survey suggests millennial workers respect their bosses, look to them for motivation and want to become leaders themselves, but salary, workplace perks and high-end technology are more important to them than to older generations.
September 24, 2015
Social media bans in college sports offer lessons for enterprises
Feature

Social media bans in college sports offer lessons for enterprises

Recent policies that restrict social media use by collegiate athletes raise questions about students' right to freedom of speech and the authority of their teams and schools. What can companies learn from academia's hits and misses?
September 24, 2015
How-To

How to create your own Snapchat geofilter

Snapchat geofilters are a fun way to show your location through your photos and videos. But what if no geofilters are available for your favorite neighborhood, town or landmark (or you just want to add your own)? It’s easy to create a geofilter. Here’s how.
September 19, 2015
Feature

Style, tech converge at 2015 New York Fashion Week

The 2015 New York Fashion Week featured new collections from many top designers, and some savvy companies set their products apart by building cutting edge technology into clothing and accessories.
September 18, 2015
Big sports teams look to small startups for tech edge
Feature

Big sports teams look to small startups for tech edge

Savvy sports organizations, including the Los Angeles Dodgers and Cleveland Cavaliers, increasingly look to the startup community for technologies that can enhance the fan experience and improve business operations, on and off the field.
September 17, 2015
10 mobile apps every NFL fan needs
Feature

10 mobile apps every NFL fan needs

The modern football experience isn't complete without a set of mobile apps to help keep tabs on news, statistics, injury updates and more for your favorite teams and players. These 10 mobile apps all deserve a home on every NFL fan's phone.
September 9, 2015
Virginia shooting exposes dark side of social video
News Analysis

Virginia shooting exposes dark side of social video

The tragic killing of two reporters during a newscast last week played out live on Facebook, Twitter and YouTube. The alleged shooter's use of social media raises questions about how popular social services manage auto-play video.
August 31, 2015
Millennials will move, take less money for IT jobs
Feature

Millennials will move, take less money for IT jobs

A new survey suggests millennials seeking IT jobs are willing to accept less money and relocate in exchange for positions they're passionate about, but they also aren't afraid to quickly move on if they are dissatisfied with current employers.
August 28, 2015
Opinion

4 annoying things Instagram needs to fix (now)

There's a lot to love about Instagram, including its funky retro filters and simple photo-sharing and editing options, but the company could dramatically improve its service if it addressed these four pain points.
August 7, 2015
How millennials challenge traditional leadership
Feature

How millennials challenge traditional leadership

Millennials say they don't care about money, legacy or hierarchy, and instead aspire to be collaborative, empowering and transformational leaders. However, many millennials also say their organizations lack the necessary corporate training programs to get them there.
August 4, 2015
5 tips to create high-traffic Pinterest boards
Feature

5 tips to create high-traffic Pinterest boards

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too – it just takes a bit more creativity.
July 30, 2015
How big banks use tech to attract savvy consumers
Analysis

How big banks use tech to attract savvy consumers

Large, established banks and financial institutions are moving away from physical branch locations and toward technologies such as mobile payments, wearables, social media and gamification to enable remote interactions.
July 17, 2015
6 ways to give millennials the mentorship programs they want
Feature

6 ways to give millennials the mentorship programs they want

Traditional corporate mentorships just don't cut it for today's millennial workers. Younger employees seek meaningful and time-efficient relationships with senior colleagues. These six expert tips can help organizations understand millennial wants and needs, and create more effective mentor programs.
July 16, 2015
Millennials are most likely to pay for loyalty programs
Feature

Millennials are most likely to pay for loyalty programs

Millennials use loyalty programs, including paid plans, more than other generations, according to a recent survey, but Gen Xers and Boomers are also starting to see value in premium programs such as Amazon Prime.
July 14, 2015
Inside the murky world of ‘social media influencers’
Feature

Inside the murky world of ‘social media influencers’

Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but the jury is still out on whether or not they deliver significant sales.
July 9, 2015