lbrousell

lbrousell

Senior Writer

Articles by lbrousell

Feature

How Applebee’s uses gamification to retain staff, boost sales

One of the restaurant chain's largest franchise owners was suffering from high staff turnover rates, so it launched a custom gamification system that uses competition, recognition and awards to motivate its staff.
October 1, 2015
Fancred a must-have social app for sports buffs
News Analysis

Fancred a must-have social app for sports buffs

Fancred is a sports-centric social network that offers live streaming and gamification features as well as news and scores, making it a one-stop shop for fans. But how does its mobile app score for additional news sources, fantasy sports integration and ecommerce options?
September 28, 2015
Millennials want to be leaders — but not without big salaries, perks
Feature

Millennials want to be leaders — but not without big salaries, perks

A new survey suggests millennial workers respect their bosses, look to them for motivation and want to become leaders themselves, but salary, workplace perks and high-end technology are more important to them than to older generations.
September 24, 2015
Social media bans in college sports offer lessons for enterprises
Feature

Social media bans in college sports offer lessons for enterprises

Recent policies that restrict social media use by collegiate athletes raise questions about students' right to freedom of speech and the authority of their teams and schools. What can companies learn from academia's hits and misses?
September 24, 2015
How-To

How to create your own Snapchat geofilter

Snapchat geofilters are a fun way to show your location through your photos and videos. But what if no geofilters are available for your favorite neighborhood, town or landmark (or you just want to add your own)? It’s easy to create a geofilter. Here’s how.
September 19, 2015
Feature

Style, tech converge at 2015 New York Fashion Week

The 2015 New York Fashion Week featured new collections from many top designers, and some savvy companies set their products apart by building cutting edge technology into clothing and accessories.
September 18, 2015
Big sports teams look to small startups for tech edge
Feature

Big sports teams look to small startups for tech edge

Savvy sports organizations, including the Los Angeles Dodgers and Cleveland Cavaliers, increasingly look to the startup community for technologies that can enhance the fan experience and improve business operations, on and off the field.
September 17, 2015
10 mobile apps every NFL fan needs
Feature

10 mobile apps every NFL fan needs

The modern football experience isn't complete without a set of mobile apps to help keep tabs on news, statistics, injury updates and more for your favorite teams and players. These 10 mobile apps all deserve a home on every NFL fan's phone.
September 9, 2015
Feature

How the Red Sox brought new tech to baseball’s oldest park

Boston Red Sox IT staff faced the unique challenge of deploying public Wi-Fi without disturbing the original structures or feel of the oldest ballpark in Major League Baseball. The initiative is just one part of an ongoing effort to collect and analyze fan data, and to provide the fan experience of the future. Check out this video for details.
September 2, 2015
Virginia shooting exposes dark side of social video
News Analysis

Virginia shooting exposes dark side of social video

The tragic killing of two reporters during a newscast last week played out live on Facebook, Twitter and YouTube. The alleged shooter's use of social media raises questions about how popular social services manage auto-play video.
August 31, 2015
Millennials will move, take less money for IT jobs
Feature

Millennials will move, take less money for IT jobs

A new survey suggests millennials seeking IT jobs are willing to accept less money and relocate in exchange for positions they're passionate about, but they also aren't afraid to quickly move on if they are dissatisfied with current employers.
August 28, 2015
Feature

Why social media could swing the 2016 presidential election

Candidates in the 2016 U.S. presidential election use more social networks than politicians of the past, in hopes of tapping the millennial market. However, it's difficult to measure real ROI, and the social trail is fraught with political perils.
August 27, 2015
Opinion

Inside look at Topgolf’s high tech driving ranges

Topgolf transforms the traditional driving range with a technology-infused, gamified experience for golfers of all levels. CIO.com's Lauren Brousell talks with Topgolf's CIO and shares a personal experience at one of its facilities in Texas.
August 21, 2015
Feature

How Pinterest is taking on its diversity dilemma

Popular 'social bulletin' site, Pinterest, made a statement when it detailed plans to interview and hire more female and minority candidates in its engineering and technology departments, as well as at the executive level. Here's how — and why.
August 19, 2015
How-To

How Snapchat’s new Travel Mode reduces data drain

Snapchat recently rolled out a new Travel Mode that aims to help you reduce unnecessary data use. Here's how it works, along with a few simple steps to enable the new feature.
August 14, 2015