Mark Hoekzema is the chief meteorologist and director of meteorological operations at Earth Networks. In this role, Hoekzema oversees meteorological content integration and acquisition across all product lines.
In 2000, he joined Earth Networks to help manage the WeatherBug desktop application, which during his tenure grew to become one of the world’s leading weather apps with 20 million users. Later, Hoekzema oversaw the planning and construction of the WeatherBug studio and then formulated the plan for developing the Meteorological Operations department, which he now manages.
Prior to WeatherBug, Hoekzema worked for 13 years at WRC-TV in Washington, D.C., starting as an intern while in college and then becoming a weather producer/forecaster, a webmaster of the first-ever TV weather website, and an on-air meteorologist.
The opinions expressed in this blog are those of Mark Hoekzema and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
Gone are the days of relying on weather data alone to increase your operational decision-making. Instead, the most successful companies are merging weather data with other information to innovate the way they analyze risk and reward.