Martin De Saulles

Martin De Saulles

Contributing writer

Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.

Articles by Martin De Saulles

5 hidden costs of working with alt data
The Business of Data

5 hidden costs of working with alt data

Alt data offers enterprises the opportunity to gain competitive advantage, but the costs of integrating it into business workflows may be more than you think.
By Martin De Saulles May 19, 2022
6 ways to harness the value of open data
The Business of Data

6 ways to harness the value of open data

A treasure trove of free information assets is dispersed across public and private institutions. Here's how can you use that data to drive business success.
By Martin De Saulles August 5, 2021
Is your business about to be disrupted by data?
The Business of Data

Is your business about to be disrupted by data?

The challenge of dealing with COVID-19 comes on top of recent trends in data-driven innovation and presents challenges and opportunities for companies across all sectors.
By Martin De Saulles May 1, 2020
What exactly is a data-driven organization?
The Business of Data

What exactly is a data-driven organization?

Understanding what makes a data-driven business is essential for any company wishing to remain relevant over the next decade.
By Martin De Saulles October 28, 2019
5 ways startups are innovating with data
The Business of Data

5 ways startups are innovating with data

Successful data-driven business models can be built from finding, aggregating and repackaging niche data from unexpected sources.
By Martin De Saulles September 12, 2019
5 ways to kick-start your platform strategy
The Business of Data

5 ways to kick-start your platform strategy

Data-driven business models often rely on building platforms that bring users and suppliers together in mutually beneficial ways. However, attracting your first customers to a platform that has little to offer can be a stumbling block for many companies.
By Martin De Saulles June 17, 2019
Profiting from free and underused data
The Business of Data

Profiting from free and underused data

Data that firms can use to increase revenues and reduce costs may be more abundant than many realize. Neglected internal data assets as well as freely available information from the web and public sector could be just what your company needs to streamline your operations and beat the competition.
By Martin De Saulles April 12, 2019
5 reasons why your business model may need an API
The Business of Data

5 reasons why your business model may need an API

APIs offer businesses more than just an efficient way to get data to end users. They can also be used to generate new revenue streams and extend your market reach.
By Martin De Saulles February 15, 2019
Make your company’s data work harder for you
The Business of Data

Make your company’s data work harder for you

Rethinking how your company’s activities generate data and focusing on its application to business processes might release hidden sources of value. Enterprises across a range of sectors are forging ahead of their competitors through creative data exploitation.
By Martin De Saulles November 26, 2018
5 reasons why data-driven innovations fail
The Business of Data

5 reasons why data-driven innovations fail

Make sure you understand some of the key mistakes that companies make when deploying data-driven products into the market.
By Martin De Saulles October 22, 2018