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Articles by mkapko
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Best free data analytics tools, 2018
Data analytics software doesn’t have to cost a lot to be effective. These free tools can help businesses uncover new insights and draw valuable predictions from various data sources.
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What is the best CRM software? Key features to look for
Many businesses undervalue the planning that must go into CRM selection and overlook the importance of defining the capabilities and results that will matter most to their organization. Don't be one of them.
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Best free CRM software, 2018: 7 top tools
Customer relationship management (CRM) software can help businesses foster new sales opportunities and improve internal efforts to organize around key objectives. And with these free tools, CRM doesn't have to be an expensive undertaking.
News Analysis
Why you need to stop comparing Snap to Facebook
Snap’s short life as a public company took a turn for the worse this week. While dramatic slides in value aren’t unprecedented for new publicly traded social firms, Snap does have some perception problems to address.
Analysis
How Uber for Business helps the ridesharing company grow
Uber’s head of enterprise says the ridesharing app will triple its workforce for business customers this year. But the company faces many challenges, including a corporate culture that allegedly enabled a discriminatory work environment.
News Analysis
Why Amazon is putting Alexa everywhere
The head of Amazon’s Alexa business explains why the company is investing heavily in voice services for manufacturers of various device types.
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Facebook nears 2 billion users, warns ad growth will slow
Facebook outperformed financial projections for the eighth consecutive quarter and is closing in on more than 2 billion monthly users. However, the company says expect ad growth to slow.
Analysis
How collaboration improves IT outcomes
Blackstone and Coca-Cola CTOs encourage colleagues to restructure IT to deliver a more collaborative model for technology innovation.
News Analysis
How Facebook plans to bring Messenger to business
Speaking at the Collision conference this week, Facebook’s Stan Chudnovsky said the company remains committed to making Messenger a multi-purpose platform.
News Analysis
How YouTube plans to dominate your living room
YouTube made its pitch for the future of TV in the living room at the Collision conference this week. Its head of product also addressed the massive advertiser backlash that began in earnest in late March.
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How Adobe’s CIO blends IT and marketing
Adobe CIO Cynthia Stoddard explains why the era of IT as a separate entity with a separate purpose is over.
News Analysis
Microsoft and Google riding the cloud wave
Cloud-based services and infrastructure are boosting the financial performances of Microsoft and Google. In earnings calls this week, Google says it has developed 'deep enterprise' strengths and Microsoft says it's executing on digital transformations thanks to the cloud.
News Analysis
Digital advertising surpassed TV ads in 2016
Television has finally been ousted by smaller and smarter screens. Digital advertising jumped 22 percent in 2016, beating the TV market for the first time.
News Analysis
Twitter adds 9M new users, revenue beats low expectations
Twitter turned in an impressive quarter to kick off 2017, but 9 million new users and better-than-expected, but still declining, revenues won’t keep investors happy for long.
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LinkedIn passes the 500 million registered user mark
On the heels of rapid improvements across much of the platform LinkedIn now has 500 million registered users on board, one analyst says it could double or triple its reach under Microsoft.
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Facebook claims Workplace success
Workplace, Facebook’s social network for business, is gaining more large customers such Starbucks and Viacom. The service, launched six months ago, is also expanding third-party integrations for key enterprise features.
News Analysis
LinkedIn aims to put messaging everywhere
Half of LinkedIn’s active users are using messaging every week, but many of those conversations happen in a silo. LinkedIn hopes to change that with a new messaging interface that follows you.
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Could Amazon become an enterprise collaboration contender?
Amazon has a series of apps that compete with Office 365 and G Suite, but they currently aren’t packaged and sold as a collective portfolio. Here’s how Amazon could become a major player in business software.
News Analysis