mkapko

mkapko

Freelance Writer

Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.

Articles by mkapko

Best free data analytics tools, 2018
Feature

Best free data analytics tools, 2018

Data analytics software doesn’t have to cost a lot to be effective. These free tools can help businesses uncover new insights and draw valuable predictions from various data sources.
May 4, 2018
Best free CRM software, 2018: 7 top tools
Feature

Best free CRM software, 2018: 7 top tools

Customer relationship management (CRM) software can help businesses foster new sales opportunities and improve internal efforts to organize around key objectives. And with these free tools, CRM doesn't have to be an expensive undertaking.
March 12, 2018
How Uber for Business helps the ridesharing company grow
Analysis

How Uber for Business helps the ridesharing company grow

Uber’s head of enterprise says the ridesharing app will triple its workforce for business customers this year. But the company faces many challenges, including a corporate culture that allegedly enabled a discriminatory work environment.
May 11, 2017
Why Amazon is putting Alexa everywhere
News Analysis

Why Amazon is putting Alexa everywhere

The head of Amazon’s Alexa business explains why the company is investing heavily in voice services for manufacturers of various device types.
May 10, 2017
Analysis

How collaboration improves IT outcomes

Blackstone and Coca-Cola CTOs encourage colleagues to restructure IT to deliver a more collaborative model for technology innovation.
May 4, 2017
How Facebook plans to bring Messenger to business
News Analysis

How Facebook plans to bring Messenger to business

Speaking at the Collision conference this week, Facebook’s Stan Chudnovsky said the company remains committed to making Messenger a multi-purpose platform.
May 3, 2017
How YouTube plans to dominate your living room
News Analysis

How YouTube plans to dominate your living room

YouTube made its pitch for the future of TV in the living room at the Collision conference this week. Its head of product also addressed the massive advertiser backlash that began in earnest in late March.
May 3, 2017
Microsoft and Google riding the cloud wave
News Analysis

Microsoft and Google riding the cloud wave

Cloud-based services and infrastructure are boosting the financial performances of Microsoft and Google. In earnings calls this week, Google says it has developed 'deep enterprise' strengths and Microsoft says it's executing on digital transformations thanks to the cloud.
April 28, 2017
News

LinkedIn passes the 500 million registered user mark

On the heels of rapid improvements across much of the platform LinkedIn now has 500 million registered users on board, one analyst says it could double or triple its reach under Microsoft.
April 26, 2017
LinkedIn aims to put messaging everywhere
News Analysis

LinkedIn aims to put messaging everywhere

Half of LinkedIn’s active users are using messaging every week, but many of those conversations happen in a silo. LinkedIn hopes to change that with a new messaging interface that follows you.
April 13, 2017
Could Amazon become an enterprise collaboration contender?
Feature

Could Amazon become an enterprise collaboration contender?

Amazon has a series of apps that compete with Office 365 and G Suite, but they currently aren’t packaged and sold as a collective portfolio. Here’s how Amazon could become a major player in business software.
April 10, 2017
News Analysis

Why Apple dropped iPad’s price to lowest yet

Apple cut the price of its entry-level iPad by almost 18 percent -- perhaps in a move to fend off Google in the education market. The company also refreshed the iPhone SE, introduced a red version of the iPhone 7 and announced a new video-editing app for social sharing.
March 22, 2017
Google gobbles up more big-name cloud customers
News Analysis

Google gobbles up more big-name cloud customers

Google, saying the enterprise cloud is a natural extension of its mission, announced new customers and tools for the enterprise at its largest business conference to date.
March 9, 2017
Snap soars on IPO, now what?
News Analysis

Snap soars on IPO, now what?

Snap began trading on the New York Stock Exchange today and shares soared. The company -- now valued at $28.33 billion -- has no profits to speak of, so where does it go from here?
March 2, 2017