Minda Zetlin

Minda Zetlin

Contributing writer

Minda Zetlin is a business technology writer and co-author of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive.

Articles by Minda Zetlin

6 smart practices for better business-IT alignment
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6 smart practices for better business-IT alignment

From ride-alongs to reverse-embedded IT, CIOs are establishing new approaches to bridging the business-IT divide — and devising inventive strategies with business alignment top of mind.
April 25, 2022
5 unpopular decisions every IT leader must make
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5 unpopular decisions every IT leader must make

Having to make difficult decisions may be the most challenging part of a CIO’s job. But from an organizational and career perspective, tough choices can be the most rewarding.
June 7, 2021
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5 ways to build trust between business and IT

Most organizational dysfunction is the symptom of a greater problem: Business-IT trust has broken down. Here’s how smart CIOs repair those rifts — or foster trust from the get-go.
February 24, 2021
The CIO’s guide to navigating office politics
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The CIO’s guide to navigating office politics

The CIO role is rapidly changing. So too are the politics IT leaders encounter when collaborating on digital initiatives. Here’s how to keep IT on task and above the fray.
August 24, 2020
4 tips for getting the business to stop hating IT
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4 tips for getting the business to stop hating IT

Long seen as back-office problem solvers and the department of ‘no,’ IT still has an image problem with business executives and users alike. Here’s how to fix it.
May 26, 2020