Minda Zetlin

Minda Zetlin

Contributing writer

Minda Zetlin is a business technology writer and co-author of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive.

Articles by Minda Zetlin

7 hard truths of business-IT alignment
Feature

7 hard truths of business-IT alignment

Think you’re just responsible for technology? You’re wrong. Here’s what IT leaders need to accept and act on to help get business-IT alignment right.
October 31, 2022
6 smart practices for better business-IT alignment
Feature

6 smart practices for better business-IT alignment

From ride-alongs to reverse-embedded IT, CIOs are establishing new approaches to bridging the business-IT divide — and devising inventive strategies with business alignment top of mind.
April 25, 2022
5 unpopular decisions every IT leader must make
Feature

5 unpopular decisions every IT leader must make

Having to make difficult decisions may be the most challenging part of a CIO’s job. But from an organizational and career perspective, tough choices can be the most rewarding.
June 7, 2021
Feature

5 ways to build trust between business and IT

Most organizational dysfunction is the symptom of a greater problem: Business-IT trust has broken down. Here’s how smart CIOs repair those rifts — or foster trust from the get-go.
February 24, 2021
Feature

Why Marketing Turns to Rogue IT

Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations.
June 8, 2012