Minda Zetlin

Minda Zetlin

Contributing writer

Minda Zetlin is a business technology writer and co-author of The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive.

Articles by Minda Zetlin

7 hard truths of business-IT alignment
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7 hard truths of business-IT alignment

Think you’re just responsible for technology? You’re wrong. Here’s what IT leaders need to accept and act on to help get business-IT alignment right.
October 31, 2022
6 smart practices for better business-IT alignment
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6 smart practices for better business-IT alignment

From ride-alongs to reverse-embedded IT, CIOs are establishing new approaches to bridging the business-IT divide — and devising inventive strategies with business alignment top of mind.
April 25, 2022
5 unpopular decisions every IT leader must make
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5 unpopular decisions every IT leader must make

Having to make difficult decisions may be the most challenging part of a CIO’s job. But from an organizational and career perspective, tough choices can be the most rewarding.
June 7, 2021
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5 ways to build trust between business and IT

Most organizational dysfunction is the symptom of a greater problem: Business-IT trust has broken down. Here’s how smart CIOs repair those rifts — or foster trust from the get-go.
February 24, 2021
4 tips for getting the business to stop hating IT
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4 tips for getting the business to stop hating IT

Long seen as back-office problem solvers and the department of ‘no,’ IT still has an image problem with business executives and users alike. Here’s how to fix it.
May 26, 2020
5 reasons you need a business relationship manager
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5 reasons you need a business relationship manager

To better liaison with the business and bolster IT’s strategic cred, CIOs are increasingly turning to BRMs. Here’s how to locate the right talent and make the most of this hybrid leadership role.
March 11, 2020
5 ways IT still fails its business users
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5 ways IT still fails its business users

Mastering customer experience is the drumbeat of digital transformation today. But too often enterprises pursue that while neglecting employee experience to their peril.
November 6, 2019
IT’s latest survival skill: Embracing risk
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IT’s latest survival skill: Embracing risk

In today’s digital business world, IT has to stop playing it safe, as you can’t innovate without taking some risks. Still most IT professionals remain deeply risk-averse.
September 25, 2019
Succeeding in the era of shared project oversight
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Succeeding in the era of shared project oversight

With LOBs increasingly driving technology spend, IT and business leaders must learn how to share authority over projects effectively without killing them.
April 16, 2019
4 KPIs IT should ditch (and what to measure instead)
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4 KPIs IT should ditch (and what to measure instead)

Many traditional metrics — while still important for internal IT — are no longer relevant to C-suite goals. Here’s how to demonstrate IT’s business value in the digital era.
December 19, 2018
IT budgeting mistakes to avoid
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IT budgeting mistakes to avoid

Rising costs can sneak up on you. Here’s how to prevent runaway technology spending before it hamstrings your IT operations.
November 12, 2018
Why IT-business alignment still fails
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Why IT-business alignment still fails

With the push for digital transformation, relations between business and IT seemed to be improving, then they took a left turn. Here’s what’s worth addressing to improve alignment in your organization.
September 26, 2018
7 tips for improving employee retention
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7 tips for improving employee retention

Getting highly valued employees to ignore outside opportunities is a vital art in tight talent markets. Here are techniques and strategies for ensuring your employees stay.
July 19, 2018