Mobility Minute Retailers realize that many of their customers are coming through the mobile channel as much or more than in-store, and are changing the way they track and engage with them. Everyone’s been looking in the US at Black Friday sales as an example. One of the busiest sales times of the year, the Wall St. Journal estimates that $4.45 billion was spent during the weekend, and it is “estimated that more than half of Black Friday shopping came from mobile devices.” This is up every year. Research house Comscore estimates mobile devices totaled almost $13 billion in holiday sales in the US, up 59% over the previous year. While in past year’s retailers have focused on upgrading eCommerce platforms to manage this traffic, not much was done to support mobile users. The demand to support omnichannel has increased, and retailers are responding.
Mobility Minute At this time of year, most of us are looking forward to what the New Year has to bring in terms of new technologies and opportunities. It’s not a coincidence that the annual consumer electronics gadget-fest in Las Vegas, CES, takes place the first week back after the holiday. This year’s predictions sound the same as last year’s: drones, wearables, IoT. Here are some new predictions for the coming year that place less emphasis on technology and more on impact and how users behave.
Mobility Minute This year WiFi calling has come to US cellphones.The idea is that WiFi coverage can fill in places where cellular isn’t available. But providing better network access is just half the story. Adding handoff to cellular nets without having to disconnect the call or even better, to private corporate networks increases the usefulness and really starts to tie the networks together. This isn’t a new idea. As a matter-of- fact it is quite an old one that never came to be, despite much hype almost 15 years ago.
Mobility Minute As consumers spend more time on their phones, and less in the stores, retailers are preparing targeted strategies to address the emerging ominchannel and online/offline (O2O) opportunity to include m-commerce.
Mobility Minute Enterprises are struggling with how best to drive mobile transformation across all lines of business. At the same time, so are technology providers, where no one can claim the crown as the king of the mobile enterprise. The latest technology provider offering, called workspaces, creates an end-to-end enterprise mobile solution that provides access and supports the network, apps, data, storage and cloud—across all mobile (and non-mobile) devices. The real effort is to address the user experience across mobile devices and enterprises have yet to fully embrace these offerings.
Mobility Minute As the OS recedes further to the background on both traditional and mobile computing, the growth of smartphones and tablets is replacing the usage on those traditional devices. Though the OS is still important, especially on mobile devices where quick exchanges demand a special user interface, the changes and innovation of the OS has had less an impact on the user experience in the past few years.
Mobility Minute With the successful introduction of mobile devices into the enterprise, apps have slowly been taking the place of the operating system in driving usage and creating the user experience. Apps are supplanting and moving the focus off the OS as the key user experience. This hasn’t always been true. In Part 1, we look at the symptoms contributing to the decline of the OS. A second installment will look at the future of computing and the role of the OS and apps.