Mobility Minute Retailers realize that many of their customers are coming through the mobile channel as much or more than in-store, and are changing the way they track and engage with them. Everyone’s been looking in the US at Black Friday sales as an example. One of the busiest sales times of the year, the Wall St. Journal estimates that $4.45 billion was spent during the weekend, and it is “estimated that more than half of Black Friday shopping came from mobile devices.” This is up every year. Research house Comscore estimates mobile devices totaled almost $13 billion in holiday sales in the US, up 59% over the previous year. While in past year’s retailers have focused on upgrading eCommerce platforms to manage this traffic, not much was done to support mobile users. The demand to support omnichannel has increased, and retailers are responding.
Mobility Minute At this time of year, most of us are looking forward to what the New Year has to bring in terms of new technologies and opportunities. It’s not a coincidence that the annual consumer electronics gadget-fest in Las Vegas, CES, takes place the first week back after the holiday. This year’s predictions sound the same as last year’s: drones, wearables, IoT. Here are some new predictions for the coming year that place less emphasis on technology and more on impact and how users behave.
Mobility Minute As consumers spend more time on their phones, and less in the stores, retailers are preparing targeted strategies to address the emerging ominchannel and online/offline (O2O) opportunity to include m-commerce.
Mobility Minute Enterprises are struggling with how best to drive mobile transformation across all lines of business. At the same time, so are technology providers, where no one can claim the crown as the king of the mobile enterprise. The latest technology provider offering, called workspaces, creates an end-to-end enterprise mobile solution that provides access and supports the network, apps, data, storage and cloud—across all mobile (and non-mobile) devices. The real effort is to address the user experience across mobile devices and enterprises have yet to fully embrace these offerings.