Phil.Redman

Phillip Redman brings over 15 years of experience in the mobile and wireless telecommunications industry working with both developers and innovators of the latest mobile technologies and those aiming to use mobile and wireless technology strategically in their businesses. Currently a Senior Manager at Accenture Digital, Redman manages mobility projects for mobile apps, IoT, security and process for both enterprises and vendors.

At Citrix, he was the vice president of mobile solutions and strategy. He was responsible for developing and aligning mobile strategy across the Citrix product lines, as well as advocating Citrix mobile solutions externally supporting customers, media and analysts. Prior, he was vice president and distinguished analyst at Gartner, the leading global IT research firm where he advised most of the Fortune 500 including senior CIOs and chief executives and global end user companies on mobile strategy and adoption. Prior to Gartner, Redman spent five years at the Boston-based Yankee Group where he was the associate director of Yankee Group’s Wireless/Mobile Communications practice, helping to triple its size, while forming and creating wireless industry metrics that are still used today.

He is also a technical advisor for business and trade media, and has appeared in print publications, and on radio and television. Phillip Redman is considered a thought leader and expert in global enterprise mobile network technologies and services, handheld devices (smartphones and tablets), mobile software and mobile security. He has a strong ability to develop brand, create go-to-market strategies and messaging, partner development, product strategy and vision, pricing and competitive positioning, customer development and the capability to articulate and present the message.

Redman received a bachelor’s degree in communications from Temple University and a master’s degree in communications from Boston University. He is based and resides in the Boston area.

The opinions expressed in this blog are those of Phillip Redman and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Articles by Phil.Redman

Mobility Minute

Retail transitions to target mobile customers as sales channel changes

Retailers realize that many of their customers are coming through the mobile channel as much or more than in-store, and are changing the way they track and engage with them. Everyone’s been looking in the US at Black Friday sales as an example. One of the busiest sales times of the year, the Wall St. Journal estimates that $4.45 billion was spent during the weekend, and it is “estimated that more than half of Black Friday shopping came from mobile devices.” This is up every year. Research house Comscore estimates mobile devices totaled almost $13 billion in holiday sales in the US, up 59% over the previous year. While in past year’s retailers have focused on upgrading eCommerce platforms to manage this traffic, not much was done to support mobile users. The demand to support omnichannel has increased, and retailers are responding.
January 22, 2016
Mobility Minute

2016 mobility predictions: lose the notebook and desk phone

At this time of year, most of us are looking forward to what the New Year has to bring in terms of new technologies and opportunities. It’s not a coincidence that the annual consumer electronics gadget-fest in Las Vegas, CES, takes place the first week back after the holiday. This year’s predictions sound the same as last year’s: drones, wearables, IoT. Here are some new predictions for the coming year that place less emphasis on technology and more on impact and how users behave.
January 14, 2016
Mobility Minute

Retailers rely more on mobile sales this holiday season

As consumers spend more time on their phones, and less in the stores, retailers are preparing targeted strategies to address the emerging ominchannel and online/offline (O2O) opportunity to include m-commerce.
November 19, 2015
Mobility Minute

Do you need a (mobile) workspace?

Enterprises are struggling with how best to drive mobile transformation across all lines of business. At the same time, so are technology providers, where no one can claim the crown as the king of the mobile enterprise. The latest technology provider offering, called workspaces, creates an end-to-end enterprise mobile solution that provides access and supports the network, apps, data, storage and cloud—across all mobile (and non-mobile) devices. The real effort is to address the user experience across mobile devices and enterprises have yet to fully embrace these offerings.
October 23, 2015