Philip.Kushmaro

Philip.Kushmaro

Contributor

Born in Canada to a Commodore 64 Guru grandfather and a father that hates everything digital, Philip evolved into someone who not only loves everything digital but loves to explain it.

He is a partner at Gemba Finance, an executive at Patio Interactive, a software engineering, Microsoft-certified IT professional, a webmaster and much more, ask him. He also loves writing which has become more than a hobby on multiple occasions.

When he is not blogging or doing what he does for work, he is in the gym training in MMA and Brazilian Jiu Jitsu.

The opinions expressed in this blog are those of Philip Kushmaro and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Articles by Philip.Kushmaro

How to recover from SaaS stack bloat in the enterprise
Digitally Uncensored

How to recover from SaaS stack bloat in the enterprise

Enterprises are seeing massive growth of SaaS adoption within their organizations. However, tech officers need to get organized and address issues with license management, redundancies, governance and compliance. Here are 5 steps to take to prevent IT bloat due to decentralized SaaS use.
February 6, 2019
The importance of preserving user privacy, with a prudent approach to targeted advertising
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The importance of preserving user privacy, with a prudent approach to targeted advertising

Advertisers are well aware of the fact that there are numerous techniques on how to create successful targeted ad campaigns, most of which are ever-evolving due to trends and customer demands. Updated privacy standards are presently among the top factors that must be considered by advertisers, on a global level.
January 25, 2019
5 ways to beef up your cyber defenses for 2019
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5 ways to beef up your cyber defenses for 2019

Just because it looks like you might survive 2018 without a major cybersecurity breach, doesn't mean your company's all set for an air-tight 2019. Here's how to make sure you're prepared.
November 13, 2018
How blockchain is impacting information security in companies
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How blockchain is impacting information security in companies

Blockchain has the ability to impact and disrupt multiple business sectors; and as hacking, phishing and security threats are becoming more prominent, companies are turning to groundbreaking technologies to protect not only their information, but their clients.
August 1, 2018
How SMBs can take advantage of the red-hot sharing economy
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How SMBs can take advantage of the red-hot sharing economy

The sharing economy is expanding beyond peer-to-peer dealings among consumers and has now made its way into businesses-to-business transactions. SMBs would do well to consider participating in this rapidly growing sector.
July 10, 2018
How to navigate the changing landscape of cybersecurity
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How to navigate the changing landscape of cybersecurity

The world of cybersecurity has changed drastically over the past couple of decades. We have evolved from a world of keystroke logging and trojans to a universe of full fledged ransomware and cyber warfare.
March 13, 2017
How new retail technologies are being used to improve marketing
Digitally Uncensored

How new retail technologies are being used to improve marketing

Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it applies to literally every industry. If we are talking about sports analytical technology, there is a market for that.
January 9, 2017
How small data became bigger than big data
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How small data became bigger than big data

Making big data smaller is the wave of the future. If you aren't already doing it, you are already behind. Computers and software, at the moment, are only as good as their coders and you need human eyes to see the big picture.
January 4, 2017
Opinion

Why are marketing automation platforms getting so much VC funding?

Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.
December 6, 2016