Articles by Ross.Rubin
Tech Touchpoints
Tech Touchpoints
As smartphone time dominates, branding imperatives shift
Commentary on consumer brand interaction on smartphones with an eye on the shift from apps to bots.
Tech Touchpoints
Online courses become effective for building technical skills, earning certifications
Lower cost, course variety, schedule flexibility and the optional endorsement of top universities are among the forces driving the wave of online technical education. However, spotty feedback from teachers and follow-through from students can compromise the experience.
Tech Touchpoints