Samantha.Leggat

Contributor

Samantha Leggat, principal of Lighthouse PR, has managed the communications and public relations and marketing communications programs for highly respected industry organizations, including Network World, INTEROP, Digital World and other Softbank events and consulted for such leaders as Cloudwick, Extreme Networks, Gigamon, GridGain, Lantronix, PBworks, Perfigo (now Cisco), Riverhead (now Cisco), ServGate, ShoreTel, Symphoniq, Troika Networks, ZappoTV, and more.

Samantha has written hundreds of customer case studies and ghostwritten dozens of articles. She loves telling technology stories, highlighting the benefits of features to varied audiences to ensure accurate message delivery and amplification. Tech specialties include big data, cloud, collaboration solutions, data center, Internet security, mobility, network security, networking, telecommunications, Unified communications, Voice over IP, web analytics, web apps, and more.

The opinions expressed in this blog are those of Samantha Leggat and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Articles by Samantha.Leggat

Imitation is the sincerest form of flattery
PR in the Martech Era

Imitation is the sincerest form of flattery

We can all agree that markets and product categories become saturated. Coming up with compelling messages, angles and stories is a challenge, no doubt. But copying the competition is not the path you should choose if you want to stand out in an increasingly crowded market.
June 27, 2017
Why Conway, Spicer and Huckabee Sanders deserve appreciation
PR in the Martech Era

Why Conway, Spicer and Huckabee Sanders deserve appreciation

These communications pros are working in an incredibly challenging environment. The U.S. is divided, the president’s approval rating is taking a nose dive, and the man is unpredictable (to say the least). Yet they persist. We may not agree with their style, beliefs or arguments but I admire their dedication and loyalty, especially considering that I doubt it is reciprocated.
May 12, 2017
PR in the Martech Era

PR nightmares that were disasters waiting to happen

The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications disasters to deal with - it's that they have a moral bankruptcy that led to the gaffes, and it could have been avoided: It's called human decency.
April 19, 2017
Crisis communications must be ongoing, not project-based
PR in the Martech Era

Crisis communications must be ongoing, not project-based

Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but there’s a lot more wrong with this situation than the fact that the city hired the firm.
March 27, 2017
PR in the Martech Era

How social media influences political participation and news consumption

The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is the most noticeable - and worrisome - shift for voters, with coverage of 'fake news' continuing into this, the sixth week of Trump’s presidency. Is social media to blame?rn
March 2, 2017
PR in the Martech Era

5 qualities for successful PR pros

Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. PR pros who have continued to demonstrate five characteristics of good PR have successfully navigated the changes and honed their skills along the way.
February 17, 2017