PR in the Martech Era These communications pros are working in an incredibly challenging environment. The U.S. is divided, the president’s approval rating is taking a nose dive, and the man is unpredictable (to say the least). Yet they persist. We may not agree with their style, beliefs or arguments but I admire their dedication and loyalty, especially considering that I doubt it is reciprocated.
PR in the Martech Era The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is the most noticeable - and worrisome - shift for voters, with coverage of 'fake news' continuing into this, the sixth week of Trump’s presidency. Is social media to blame?rn