Articles by Saurabh.Sharma
Analyzing Analytics
Analyzing Analytics
Decoding big data buzzwords
Accompanying the big data craze is a new lexicon all its own. We identify and dissect some of the key terms and buzzwords.
Analyzing Analytics
Big data – The anti ‘Second Screen’
A few short years ago, Second Screen was all the rage. Despite a rash of startups and piles of investor money, Second Screen has failed to take hold and demonstrate a measurable contribution to business performance. Today's big data craze echoes some of that early Second Screen hoopla. Is big data here to stay or is it just the next business fad?
Analyzing Analytics
To Make or Buy: Considerations When Kicking Off a Data Analytics Program
The age-old question of buy vs. make as infiltrated the fast growing Big Data market as companies grapple with whether to hire an in-house data analytics team or retain an external resource. Today's post outlines the considerations companies should explore when determining the best route.
Analyzing Analytics