Analyzing Analytics Dark Data refers to the data to which companies have access but are not using effectively. We explore the reasons Dark Data challenges persist and how companies can best address.
Analyzing Analytics A few short years ago, Second Screen was all the rage. Despite a rash of startups and piles of investor money, Second Screen has failed to take hold and demonstrate a measurable contribution to business performance. Today's big data craze echoes some of that early Second Screen hoopla. Is big data here to stay or is it just the next business fad?
Analyzing Analytics The age-old question of buy vs. make as infiltrated the fast growing Big Data market as companies grapple with whether to hire an in-house data analytics team or retain an external resource. Today's post outlines the considerations companies should explore when determining the best route.
Analyzing Analytics In the coming year, demand for the services of individuals who can understand, analyze, interpret data - known as "data scientists" - will increase exponentially. So what makes a good data scientist? To help companies in desperate need of data scientists, today's blog post identifies the top traits that hiring managers and executives selecting appropriate analytics vendors should seek.