schiff_test

schiff_test

Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.

Articles by schiff_test

13 tips for crafting an effective customer survey
Feature

13 tips for crafting an effective customer survey

How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data.
May 26, 2017
The 4 biggest healthcare IT headaches
Feature

The 4 biggest healthcare IT headaches

Experts in healthcare IT and compliance discuss the top challenges for hospitals and healthcare facilities and what CIOs can do to address them.
May 23, 2017
11 tips to create a must-see webinar
How-To

11 tips to create a must-see webinar

Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention.
May 10, 2017
15 ways to make meetings more productive
How-To

15 ways to make meetings more productive

Business and HR experts share their top tips on what managers can do to improve meeting attendance and make them more constructive.
May 2, 2017
How to tell stories your customers want to hear
How-To

How to tell stories your customers want to hear

Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers – and help you stand out from the competition.
April 5, 2017
11 ways to sell on Instagram
How-To

11 ways to sell on Instagram

Social media marketers and business owners share their top tips for showcasing products on the mobile photo and video sharing site.
April 3, 2017
What 2017 holds for enterprise software
Analysis

What 2017 holds for enterprise software

Enterprise software vendors discuss what will be the trends and innovations in business intelligence, CRM, ERP and marketing automation software in the coming year.
January 5, 2017
How-To

5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.
December 21, 2016
14 email marketing mistakes to avoid
How-To

14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.
December 14, 2016
10 last-minute holiday strategies for e-tailers
How-To

10 last-minute holiday strategies for e-tailers

Digital marketers and ecommerce experts discuss how to drive traffic to your online store – and increase sales – between late November and the end of the year.
November 15, 2016
8 strategies for achieving IT goals
How-To

8 strategies for achieving IT goals

IT executives and project managers share their tips on how to create realistic goals and the steps you need to take to attain them (with minimal delays or disruptions).
October 26, 2016