Tim Goggin is the founder and CEO of Sappington, a consultancy located in Seattle.

He is passionate about solving one of the biggest challenges to the future of all enterprises: the misalignment that frequently occurs between business and technology, impeding progress to digital business transformation. In a fast-moving environment where every company has to become a technology company, it is vital for an alliance to be formed between IT and business people.

To address this gap, Tim and his team at Sappington rely on a multidisciplinary approach that is rooted in the humanities, such as literature, art and psychology. To Tim, the world isn’t so much “biz” or “tech” as it is human, where elements like language, emotion and storytelling bind us all. It is in these elements where we can find common ground and collaborate freely while fine-tuning for the customer.

Tim is an able interpreter of all things technology and business. With a strong pedigree in both disciplines, as well as an immersive education in the liberal arts, he brings a fresh perspective to the business. Over the years, this has helped to inform his unique methodology, which has been proven to yield real results, concrete deliverables and positive outcomes.

Ultimately, Tim’s vision is to clear the path for digital business and change the world one company at a time, whether through thought leadership, presentations and sales and marketing materials, or by facilitating offsite meetings and workshops.

The opinions expressed in this blog are those of Tim Goggin and do not necessarily represent those of IDG Communications Inc., or its parent, subsidiary or affiliated companies.

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