Feature Supermarket giant Kroger uses temperature sensors to keep frozen foods frozen -- and makes its first foray into the Internet of Things.
Feature The central argument for an integrated marketing suite, such as those from Abobe and Salesforce, has yet to be made, yet most marketers think a social suite is the way to go -- but they couldn’t be more wrong.
Feature Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.
Feature Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.com’s Tom Kaneshige visits with Dholakia to discuss where martech is headed.
Feature Today’s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them.
Opinion What do you call a laid-off journalist? A content marketer. It’s no joke. Former journalists still get to tell dramatic stories – that is, if corporate legal departments and marketing teams sign off first.
Feature The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Here’s how CMTOs bring it all together.
Feature The title ‘chief marketing technology officer’ itself defines the challenge of the position. CMTOs come from either the technology side or marketing side and often don’t have a firm grasp of the other discipline. That's where CMTO University comes in.
Feature If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence won’t cut it.