tkaneshige

tkaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

Articles by tkaneshige

Why integrated social suites are failing marketers
Feature

Why integrated social suites are failing marketers

The central argument for an integrated marketing suite, such as those from Abobe and Salesforce, has yet to be made, yet most marketers think a social suite is the way to go -- but they couldn’t be more wrong.
July 2, 2015
Digital marketers look for behavioral triggers
Feature

Digital marketers look for behavioral triggers

Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.
June 26, 2015
Marketo’s CMO on the future of marketing
Feature

Marketo’s CMO on the future of marketing

Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.com’s Tom Kaneshige visits with Dholakia to discuss where martech is headed.
June 24, 2015
3 ways marketers are failing with tech
Feature

3 ways marketers are failing with tech

Today’s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them.
June 17, 2015
The art of storytelling in the age of content marketing
Opinion

The art of storytelling in the age of content marketing

What do you call a laid-off journalist? A content marketer. It’s no joke. Former journalists still get to tell dramatic stories – that is, if corporate legal departments and marketing teams sign off first.
June 11, 2015
How to strike a balance between marketing and tech
Feature

How to strike a balance between marketing and tech

The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Here’s how CMTOs bring it all together.
June 10, 2015
CMTO University teaches marketers about tech (and vice versa)
Feature

CMTO University teaches marketers about tech (and vice versa)

The title ‘chief marketing technology officer’ itself defines the challenge of the position. CMTOs come from either the technology side or marketing side and often don’t have a firm grasp of the other discipline. That's where CMTO University comes in.
June 8, 2015
How marketers can seize the mobile moment
Feature

How marketers can seize the mobile moment

If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence won’t cut it.
June 3, 2015