News Analysis Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?
Analysis When it comes to marketing messages, content may be king, but because great digital content doesn’t try to sell a product or service, it’s difficult to measure its impact on relationships, mindset and branding.
Feature Smartphones are becoming a digital consumer's window to the world, yet Forrester says 44 percent of companies state that mobile services are simply a scaled-down version of their online initiative. Why aren’t CMOs seizing 'mobile moments'?
Opinion As the marketing tech landscape continues to take shape, it’s clear that a lot still needs to happen before digital marketers reach the holy grail of customer interaction. Picking winners and losers is a risky proposition, but CIO.com senior writer Tom Kaneshige takes a shot.
Analysis To help gain a view of the digital customer, some enterprises are expanding the C-suite to include a chief digital officer, chief data officer, chief analytics officer, chief marketing technologist, chief experience officer and the list goes on. But have businesses had the answer all along in the CIO?
News Analysis A combination of consumer tech that’s as powerful as it is cool, cloud services with free versions, and IT departments that are perceived as slow-moving is leading workers to look to roll their own tech solutions, according a Harris Poll survey.rnrn
Opinion Even if the former secretary of state set up a private mail server purely for the convenience of using a single phone for both government work and personal use, Hillary Clinton is now the poster child for the dangers of rogue IT. Intentions aside, a move like Clinton’s puts the security of confidential data at risk.
Analysis CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Here’s why that approach is wrong when it comes to marketing agencies.
Feature In the pharmaceuticals sector, the digital disconnect between the CMO and CIO is one of the largest to overcome of any industry. But don’t blame IT. According to an Accenture global survey, pharma CIOs have the highest desire across industries to align with marketing, but pharma CMOs rank among the lowest in their desire to collaborate with IT.
Opinion In an industry where buzzwords fly, terms like ‘team player,’ ‘salesmanship,’ ‘innovative’ and ‘thought leadership’ are hardly benign. In fact, they are sometimes code words that mask bias and sexual discrimination. rnrn
News Analysis Every department, from marketing to sales to customer service to finance to human resources, is undergoing a digital facelift. Every company leader is woefully unprepared to handle technology without assist from the CIO.
Feature Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales department.
News Analysis Spending on marketing technology is on the rise – to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.
Feature San Francisco and New York City may offer the glam factor, but they also bring high costs of living to go with it. If you dig a little deeper, there are many lesser-known cities that offer good pay and good quality of life.
Feature Silicon Valley is the land of entrepreneurial spirit and the home of the startup – that is, unless you’re women-led business looking for venture capital.
Feature Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.
Feature Today’s marketer is expected to be tech-savvy and data-driven, but marketing is more art than science. This eye-catching infographic shows some of best-liked and most-memorable marketing slogans. Experts also weigh in on why work.
Feature From CIO to PC technician, salaries for technology-related jobs are on the rise. This IT salary guide covers pay increases for more than 80 positions in 12 categories. And if you work in the Silicon Valley, the news is even better.
Feature Not only are marketing professionals not investing in marketing automation technology, nearly half of them don’t even know what it is, according to a recent survey.
Feature Social listening services promise to capture and analyze the buzz about a particular brand on Facebook, Twitter and other social networks. The problem is they don’t come cheap and they aren’t working.
Feature Tech leaders in the Bay Area say the right words, but reality reveals a serious problem. Here are a dozen examples of how the world’s hub for technology is a hotbed for sexism.
News Analysis Proximity-identification and real-time targeted marketing are the future, and this ‘Minority Report’ type advertising is coming soon thanks to mobile and biometric technology.
Feature The rise of marketing technology and its growing impact on sales and the customer experience has gotten the attention of the CEO. It's also made CEOs aware that CIOs and CMOs aren’t playing nice.
Feature Screen after screen, folder after folder, app after app, the iPhone has become the new enabler for the mobile hoarder. For the New Year, though, many iPhone addicts have vowed to break or at least temper this fixation. If you’re looking for a fresh start, you can begin by deleting these 10 apps.
Opinion It’s not just tech companies that are being accused of ageism in the Bay Area. The San Francisco 49ers now find themselves at the center of the controversy. If they are guilty, who can blame them? After all, as Facebook's Mark Zuckerberg says,‘Young people are just smarter.’
Feature If you’re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but don’t spend a lot of time trying to nurture them to become loyal customers. Here’s why.
News Analysis From the beginning, the Bring Your Own Device movement has been a nightmare for CIOs. And recently many workers – once excited by the concept – are wondering if it’s worth it. Here’s a look back at CIO.com’s year-long coverage of this ongoing workplace conflict.
How-To More than ever, CIOs need to be out among the people – and not just IT people. We’re talking marketing, HR, finance, sales. Of course, meeting all these business colleagues can backfire if you can’t remember their names. Here are some pointers to help master this underrated leadership skill.
News Analysis To help control the proliferation of cloud apps cluttering iPad home screens, Collage looks to manage data feeds and notifications from Yammer, Office 365, Salesforce and others.
Feature Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.
Opinion As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.
News Analysis Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches through everything.’
News Analysis CIOs naturally want a BYOD policy in place to give them some level of control, but the reality is that employees will do whatever they want regardless of the policy.
Feature CMOs want to move fast with digital technology to grab revenue opportunities, but the CIO needs to be onboard with any deals from the beginning in order to address technical complexities that can leave marketing executives reeling.
How-To Those 18- to-25-year-olds are a savvy bunch. They window shop at retail stores only to bargain-hunt online. They research products on their smartphones while walking the aisles. Retailers that want them to buy at brick-and-mortar stores better get personal or digital natives will walk.
Feature What does the future CIO look like? He or she probably won’t have a technology background. However, this new kind of CIO will not only have to lead a technical staff but will also be a leader of leaders in the boardroom.
Feature Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?
Tip The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.
News Analysis Winning in the age of the digital consumer and the ‘mobile moment’ requires the CIO and the CMO to work together, Forrester CEO George Colony said at Dreamforce. Together, they can truly understand customer behavior and how customers use technology.
Feature Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. All signs indicate that shift is well underway.
Feature CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?
Feature Publicly, CIOs and CMOs say they get along, but in the dark recesses of the enterprise, tensions abound. Here’s why (warning: the 'why' comes from a decidedly CMO perspective).
How-To Great presenters don't memorize speeches verbatim. Instead, they memorize a speech by visualizing it, blowing up emotionally moving images and telling compelling stories. Most CIOs don’t do it that way.